Freelance CRO

2 weeks ago

London, Greater London, United Kingdom 1st Formations Full time £40,000 - £80,000 per year

CRO (Conversion Rate Optimization) Specialist

Working Arrangement: Freelance – Full Time

Who We Are
We're a dynamic and rapidly growing Corporate Services Group, led by a passionate founder and CEO. With a thriving customer base of over 500,000 and consistent year-on-year growth of 20%, we're transforming the business services space. From company formation and legal support to accountancy services and virtual offices, we offer everything businesses need to start, grow, and succeed. Profitable, innovative, and relentlessly customer-focused, we're on a mission to redefine how modern businesses are supported — and we're looking for driven individuals to grow with us.

Job Summary
We're seeking a dedicated CRO Specialist to lead the analysis, experimentation, and optimization of our digital platforms. You'll be tasked with identifying barriers to conversion and developing outcome-focused strategies to continually improve conversion rates across our legacy websites. This is a hands-on role offering a unique level of ownership and autonomy—ideal for a senior CRO specialist who wants to make a clear, measurable impact without the red tape of agency environments.

What You'll Own & Lead

  • Conduct detailed audits of legacy websites to understand current conversion challenges.
  • Design and execute A/B and multivariate testing plans to validate hypotheses.
  • Deliver actionable UX/UI improvement recommendations in collaboration with our design and development teams.
  • Gather and analyse both qualitative and quantitative data to inform CRO strategy.
  • Translate tests and initiatives into performance-enhancing site updates.
  • Build and communicate data-driven reports detailing conversion trends and recommendations.
  • Benchmark performance against industry standards and identify strategic improvement areas.
  • Own the CRO roadmap—prioritising tasks that drive acquisition, engagement, and revenue.
  • Work hand in hand with internal teams including UX/UI, product, analytics, and content to ensure a unified digital journey.

What You Bring To The Table

  • Proven commercial experience in a CRO role, with a portfolio of successful projects that measurably improved conversion metrics.
  • Exceptional understanding of CRO tools and platforms such as Google Analytics, Hotjar, VWO, Optimizely, or similar.
  • Strong grasp of user experience principles and how they intersect with conversion strategy.
  • Demonstrated expertise in A/B and split testing framework design and implementation.
  • Ability to independently identify, test, and validate site changes with minimal oversight.
  • Excellent communication skills & comfortable presenting data-led recommendations to multiple stakeholders.
  • Experience working in direct-to-consumer or high-traffic digital environments is a plus.


Who You'll Be Working With
You'll work closely with our UX/UI, analytics, and product development teams while reporting directly to our Chief Marketing Officer. You'll be the point of ownership for our CRO initiatives, collaborating across departments to turn data into decisions. You'll thrive in an environment that values innovation, speed, and impact - surrounded by passionate, talented changemakers who are redefining the future of small business services.

Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

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