Marketing Executive

Marketing Executive (Part-Time, 3 Days/Week)

Location: Hull (Hybrid – 2 days on-site, 1 day WFH)

Sector: Family Leisure / Visitor Attraction

About Us

We're a fast-growing family leisure and soft play brand based in Hull, with big ambitions for expansion and additional sites over the next few years.

We're obsessed with:

• Creating unforgettable experiences for children and their grown-ups
• Running high-impact events and themed days
• Using smart, modern marketing to keep our venue busy all year round

We're now looking for a hands-on Marketing Executive to take ownership of our day-to-day marketing and help drive the next phase of growth.

The Role

This is a part-time (3 days/week) role for a doer: someone who can turn ideas into campaigns, content and bookings.

You'll be responsible for planning and executing our marketing across social media, email, SMS and offline channels. You'll work closely with the Director to agree priorities and campaigns, then own the delivery.

Work pattern (hybrid):

• 2 days per week on-site in Hull – capturing content, meeting the team, understanding what's happening in-venue
• 1 day per week working from home – planning, building campaigns, reporting
• Occasional support for key events / school holidays (with time off in lieu)

Key Responsibilities

Social Media & Content

• Plan and manage a simple monthly social content calendar
• Create and schedule organic posts for Facebook, Instagram, TikTok (and other channels as needed)
• Design graphics and creatives for posts, stories and ads (Canva or similar)
• Capture and edit photo and video content in-venue for use on socials and ads

Paid Social & Digital Advertising

• Build and maintain Meta (Facebook/Instagram) ad campaigns from start to finish
• Refresh creatives, test different audiences/angles, and regularly check performance
• Support with Google Ads (or coordinate with a specialist if used), updating copy and landing pages and tracking results

Email & SMS Marketing

• Create and send regular email blasts promoting events, offers and news
• Build a monthly customer newsletter and a short LinkedIn newsletter for the brand/leadership
• Plan and send SMS campaigns, including short copy, links and basic segmentation
• Help set up simple automations (e.g. welcome emails, post-visit follow-ups, birthday club flows) over time

Events & Campaigns

• Turn event ideas into full marketing packs:
• Social posts and event listings
• Email & SMS campaigns
• On-site posters and flyers
• Coordinate media / influencer outreach – contacting local press, bloggers and creators, arranging visits, tracking results

Design & Print Materials

• Design and update flyers, posters and in-venue materials for events, offers and general marketing
• Prepare files for print and liaise with printers where needed

Reporting & Optimisation

• Run basic weekly/monthly reports on:
• Ad spend and key metrics
• Email and SMS performance
• Social reach/engagement
• Make simple recommendations on what to do more of / less of based on the data

About You

You're a practical marketer who enjoys getting things done. You don't need to be a "Head of Marketing", but you should be confident owning the day-to-day activity and bringing ideas to the table.

Essential:

• 2+ years' experience in a marketing role (in-house or agency side)
• Hands-on experience with:
• Facebook/Instagram (organic and paid)
• Email marketing tools (Mailchimp, Klaviyo, Brevo, Campaign Monitor or similar)
• Basic design tools (Canva or Adobe Express/Photoshop)
• Comfortable writing short, punchy copy for social, emails and SMS
• Confident using data from Ads Manager / Google Analytics / email reports to inform decisions
• Able to plan your own workload, hit deadlines and keep multiple campaigns moving at once
• Happy being on-site in a busy family venue at least 2 days per week

Nice to have (but not essential):

• Experience in leisure, hospitality, visitor attractions or events
• Experience with Google Ads
• Basic video editing skills (Reels, TikTok, CapCut, etc.)
• Experience setting up simple email or SMS automations

What We Provide

• Company laptop with all the tools you need
• Hybrid working: a mix of venue-based and home-based days
• Genuine input into how we grow and market the brand
• The chance to shape a marketing function that will scale with additional sites
• Opportunity to increase hours and responsibility as the business expands

Progression

We're planning for growth. For the right person, this role could grow into:

• A larger part-time or full-time position as additional sites open
• A Senior Marketing Executive or Marketing Manager role managing more channels, locations and potentially additional team members

How to Apply

Please send:

• Your CV
• A short note explaining why this role appeals to you
• 2–3 examples of campaigns or content you've created (screenshots/links are fine)

We understand imposter syndrome can be a thing If you feel you have the skills needed to perform this role dont be shy. Hit Apply

Job Types: Part-time, Permanent

Pay: £15,600.00-£18,000.00 per year

Expected hours: 24 per week

Benefits:

• Casual dress
• Company events
• Company pension
• Discounted or free food
• Employee discount
• On-site parking
• Work from home

Application question(s):

• Are you located in Hull / East Riding and can commute to Hull City Centre?

Education:

• GCSE or equivalent (preferred)

Experience:

• Marketing: 2 years (required)

Work Location: Hybrid remote in Kingston upon Hull HU2 8PP