Head of Marketing
5 days ago
Staffline Ireland are recruiting for a Head of Marketing on behalf of leading Web and Digital Marketing company. The Head of Marketing will own and drive company's performance marketing capability across a diverse client portfolio, with a particular focus on high-velocity consumer growth brands in the prize-competition sector. You will build a market-leading growth function, lead strategy across paid and owned channels, optimise budgets of ~£10m, and deliver measurable growth, acquisition efficiency, and lifetime value improvements.
Responsibilities:
- Develop and lead multi-channel growth strategies across sectors
- Own forecasting and reporting processes
- Lead paid media strategy (Meta, TikTok, Google, YouTube)
- Run creative testing & performance frameworks
- Ensure ASA/CAP compliance for competition clients
- Lead and mentor the marketing performance team
- Drive data-led strategies and optimise funnels
- Work with exec/founder-level stakeholders
- Any other duties role may involve
Person Specification:
- 5 years in performance/growth marketing leadership
- Proven multi-million-pound budget management (~£5m–£10m+)
- Deep expertise in paid media platforms
- Experience leading teams & scaling performance
- Experience with high velocity consumer categories
Desirable Criteria:
- Prize competition / sweepstakes / gaming / D2C experience
- Knowledge of ASA/CAP regulations and compliance
- CRM & LTV optimisation experience (e.g., Klaviyo, HubSpot)
- Experience in always on advertising environments
The Rewards
The successful Head of Marketing will enjoy a competitive salary depending on experience plus:
- Bonus
- Free parking
- Flexible working options
- Pension
- Hybrid working
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