Digital Marketing Executive
2 weeks ago
About Bladnoch
Bladnoch is Scotland's southernmost distillery - an independent, family-owned business with over two centuries of Lowland whisky-making heritage. Today we craft bold, award-winning single malts that embody the spirit of Galloway.
We're growing our digital team and looking for someone who's creative, proactive, and passionate about social media and digital marketing to help us build awareness and engagement across our digital channels.
Role & Responsibilities
The Digital Marketing Executive will play a key role in growing our online community. You'll focus on planning, creating, and publishing engaging social content that tells the story of our whiskies, distillery, and people - helping us reach new audiences and strengthen our connection with existing fans.
Alongside social media, you'll support wider digital activity including email campaigns, paid media coordination, website updates, and collaboration with our distillery team to promote tours, experiences and events, ensuring our online presence remains consistent and on-brand across every touchpoint.
• Create, plan, and publish content across Bladnoch and Pure Scot social channels, aligning with campaign calendars and brand tone.
• Manage community engagement and customer enquiries, responding promptly and in a brand-aligned way across social channels, email, and online platforms.
• Manage influencer collaborations and outreach to support brand campaigns and awareness.
• Monitor performance and report on results, analysing social, email, and website data to provide actionable insights and recommendations.
• Stay up to date with digital and social trends, bringing creative ideas and platform innovations to strengthen Bladnoch's online presence.
• Support wider digital campaigns, including email marketing, website updates, and paid media coordination, maintaining a consistent brand presence across all touchpoints.
About You
- Digitally savvy, with experience in social media or digital marketing
- Ability to think creatively and bring fresh ideas social content and digital storytelling.
- Confident writing engaging copy and managing brand channels.
- Proactive and adaptable, comfortable working across multiple projects and platforms.
- Collaborative team player who enjoys contributing ideas and supporting wider brand activity.
- Detail-orientated with a keen eye for design, photography, and visual detail.
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