Senior Director, Field Marketing, EMEA

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let's build what's next - together

Anaplan seeks a Director/Senior Director of Field Marketing EMEA

Anaplan is seeking a Senior Marketing Leader with a strong background in field and partner marketing, digital marketing, ABM, sales development, and demand generation. As a leading contributor to the Anaplan's broader marketing strategy, you will be responsible for the development and execution of the 'Go to Market' demand strategy at the theatre, field, and partner level. This position will ideally work in a hybrid role in our London office.

As the leader of EMEA marketing, you will develop close strategic relationships with our field sales, partner, and global marketing teams. Your teams primary focus will be on generating awareness and demand both direct and through partners. Your ultimate goal is to increase new sales from new customers and cross-sell within the existing base. This is a uniquely dynamic role as it will take a leader with broad go to market experience and a growth mindset as both Anaplan and Marketing are rapidly scaling. Knowledge of processes to scale and working closely with functional marketing leaders across the organization is critical to successfully meeting our goals.

Your Impact 

• Primary focus centered on sales pipeline creation and pipeline progression through to closed won bookings
• Act as a strategic link between marketing, EMEA sales teams and global go-to-market teams
• Orchestrate critical initiatives across Go-to-Market teams (sales, partners, customer success, solutions consultants, marketing, operations). Requires defining and leading cross-functional teams
• Define and size target markets and specific GTM strategies
• Own and define important metrics and goals in alignment to the sales growth strategy
• Partner with senior sales leadership to identify, build and implement global & regional Demand Generation Strategy and Execution inclusive of digital marketing strategy across the EMEA theatre
• Resolve appropriate marketing strategies for campaign effectiveness
• Work closely with the regional partner/channel team to develop partner marketing plans for growth and scale
• Collaborate with Sales Development Representatives responsible for inbound and outbound marketing to develop leads and drive early-stage pipeline creation
• Lead existing team while building a versatile team in the longer term as the business continues to meet targets and scale
• Significant budget management, ensuring spend remains on track and return on investment is tracked to ensure support of the overall revenue growth targets
• Responsible for representing the marketing function during the quarterly business reviews key business insights and creating revised strategic plans for the region

 Your Qualifications 

• Demonstrable experience in field and demand generation experience with a focus in software/technology in EMEA
• Strong experience in marketing B2B software into enterprise level clientele
• Strong digital, ABM, field and partner marketing background with demonstrable success orchestrating an integrated marketing approach in EMEA
• Experience developing and successfully implementing 'Go to Market' strategies in EMEA
• Demonstrates sophisticated leadership skills with experience with scaling teams as well as marketing activity

Preferred Skills 

• 8+ years of field and demand generation experience with a focus in software/technology in EMEA
• You think strategically and execute tactically with the desire and ability to live in the detail and bring structure, rigor, and scale to your team. People leader, understanding how to hold teams accountable with clear goals and objectives while also providing clear communication of priorities and strategy
• Natural collaborator in your approach to establishing relationships seeking the input of senior colleagues and team members alike. Thrive on executing creative and innovative programs with and through your team while maintaining strict tracking and reporting discipline to ensure strong return on investment
• You get excited by solving complex problems and have the ability to critically think through challenges at speed. Taking pride in the marketing activity that represents Anaplan both internally and externally, always ensuring that the work is of the highest quality
• You have the ability to create, build and cultivate sophisticated relationships at all levels, both internally and externally 

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren't just words on paper – this is what drives our innovation, it's how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.  

Fraud Recruitment Disclaimer  

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not:  

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.   
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.  

All emails from Anaplan would come from an email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.