Head of Portfolio Performance

ABOUT THE ROLE

BetMGM is one of the fastest-growing brands in the global sports betting and iGaming industry. Backed by the strength of MGM Resorts International and LeoVegas Group, we're bringing the gold standard of entertainment to disrupt the sector. As we scale rapidly, we are building a world-class local team, and performance insights are at the heart of our commercial strategy.

We're seeking a commercially-minded, strategically sharp Head of Portfolio Performance & Insights to lead a small, higher performing team of portfolio analysts reporting into the Central Senior Commercial Director. This high-impact leadership role will shape the future of performance insight, operational efficiency, customer intelligence, product optimisation, and functional reporting. You'll help to build a high-performing, multi-functional team, working closely with cross-functional stakeholders to drive fast, actionable data-informed decisions to power growth and functional superiority.

YOU WILL BE RESPONSIBLE FOR:

• Leadership & Strategy
  • Lead the creation and growth of a high-performing Central Performance & Insights team (initially up to three revenue engineers) covering all functional and growth areas - including performance reporting, operations, pricing, risk, and functional analytics across CRM, product, and marketing.
  • Design and embed a Group-wide performance reporting framework for use across MGM Resorts, Group, and Regional reporting.
  • Drive thought leadership by challenging existing approaches and enabling faster, smarter decisions through innovative analytics and insights.
  • Foster a data-driven culture, delivering high-quality, actionable intelligence at speed, and developing a world-class analytics framework spanning transactional, research, market, and competitor data.
  • Partner with the Senior Commercial Director and Other Group Performance Directors to drive and deliver the group's revenue ambitions.
     
• Commercial & Performance Analytics
  • Partner with Strategic Initiatives and Commercials teams to diagnose, plan and solve complex business and customer-related challenges.
  • Partner with CCO and Exec to influence corporate and business strategic priorities and decision-making.
  • Serve as a commercial thought leader, shaping strategy, challenging conventions, and elevating commercial thinking across the Group.
  • Lead weekly /  monthly / quarterly performance sessions and influence strategy development, backed by a deep understanding of key performance drivers and opportunities to optimise growth and efficiency.
  • Provide actionable insights that enhance customer acquisition, retention, and lifetime value.
  • Collaborate with finance and commercial teams to improve revenue forecasting, maximise campaign ROI, and refine P&L modelling.
     
• Operational & Functional Analytics
  • Act as the principal analytics partner to the CCO leadership and executive team.
  • Identify operational inefficiencies and partner with teams to improve performance (e.g., payments, fraud, CRM, customer support).
  • Partner with central BI and Engineers to rapidly develop deep, interactive real-time reporting and dashboards to support day-to-day business execution.
     
• Consumer & Product Analytics
  • Partner with central teams to develop deep customer segmentation, behavioral insights, and user journey mapping to inform product and marketing strategies.
  • Support UX optimisation, A/B testing, and feature performance analysis across the iGaming and sportsbook platforms.
     
• AI & Advanced Analytics
  • Identify and influence the group-wide AI and machine learning roadmap (e.g., personalization, churn prediction, pricing models) to enhance customer experience and drive competitive advantage
  • Work with data science and engineering teams to build scalable, production-ready models.
     
• Collaboration & Influence
  • Work cross-functionally with product, marketing, finance, tech, and operations to align analytics outputs with business needs.
  • Influence senior stakeholders with clear, compelling data storytelling and recommendations.
     

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Extensive senior-level analytics and data leadership experience within digital gambling, gaming, or other fast-paced digital industries
• Broad expertise across analytics domains - performance, product, operations, consumer, and commercial
• Proven consultancy experience (external or internal), with strengths in problem solving, project prioritisation, and stakeholder engagement
• Exceptional communicator and influencer, skilled at delivering complex, actionable insights to senior executives with clarity and impact
• Deep understanding of sportsbook and iGaming dynamics, KPIs, customer behaviours, and regulatory frameworks
• Commercially minded, able to link data to business performance and strategic outcomes
• Demonstrated leadership in building, coaching, and scaling high-performing analytics teams
• Knowledge of AI/ML applications in gaming and consumer-facing platforms
• Technical proficiency:
  • Required - Reporting/visualisation tools (Power BI/Tableau, etc).
  • Nice-to-have - SQL, Python, R and modern cloud data environments (e.g., Snowflake, Databricks).

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

 

BENEFITS

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
• A social culture you'll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle-to-work scheme and gym discounts.
• And there's more… We'll share even more perks related to your role when you chat with our Talent Acquisition team

JOIN US

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen

Would you be a good fit for the Leo Pride - give us a roar

**As our company working language is English, we'd like to see your CV in English, please**