Digital Content Creator

Job Description

Total Cards is a fast-growing, community-driven company within the Trading Card and Hobby Gaming industry. We're committed to delivering exciting, creative, and engaging experiences that bring the world of collectible culture to life. Our mission is to produce trend-led, visually impactful content that resonates with fans..

We are seeking a Digital Content Creator & Strategist who can bring originality, energy, and storytelling to our brand. You will develop standout short-form video content, create scroll-stopping graphics, and craft compelling written content that highlights the very best of the TCG industry across our key platforms.

Role Overview

We're looking for a confident and imaginative Digital Content Creator who thrives in the world of short-form content. As one of the faces of our brand, you'll lead the creation of engaging, on-camera video content for TikTok, Instagram Reels, YouTube Shorts, and more.

Beyond video, you will refresh and maintain on-brand visual assets across our website and social channels, designing eye-catching posts, banners, and promotional graphics using Photoshop. Your work will keep our content fresh, aligned with active campaigns, and exciting for our audience.

Responsibilities

• Develop original, on-brand short-form video content (TikTok, Reels, Shorts) that resonates with our community and drives engagement.
• Stay on top of viral trends, audio, memes, and cultural moments to keep Total Cards relevant and visible.
• Represent the brand confidently on camera, bringing energy, personality, and clarity to all videos.
• Handle end-to-end video production: filming, editing, captions, sound design, visual effects, and publishing.
• Respond to comments, build community rapport, and monitor what's working (and what's not).
• Adapt content across TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn with tailored messaging.
• Work closely with other teams to align content and campaign goals
• Track performance, analyse insights, and continuously improve content output and reach.
• Ensure all content aligns with Total Cards' visual identity and brand tone.
• Design visually appealing graphics, banners, and imagery for use across social media platforms and the Total Cards website.
• Regularly update social posts, promotional content, and web visuals to reflect new campaigns, product drops, or seasonal events.
• Work with the marketing team to translate campaign ideas into high-impact visual assets.
• Repurpose existing content and graphics to fit various formats (e.g Instagram Stories, Reels covers, YouTube thumbnails).
• Ensure brand consistency across all designs, maintaining Total Cards' tone, style, and identity.
• Curate and publish written blog content that aligns with marketing campaigns, supports SEO efforts, and engages our target audience.

Personal Attributes

• Comfortable and confident both in front of and behind the camera.
• Strong knowledge / understanding of TCGs (Pokemon, Magic the Gathering & Yugioh)
• Can think like a content creator, act like a marketer, and shoot like a pro.
• Have a creative eye for storytelling, humour, pacing, and visuals.
• Love social media and know what makes content shareable and scroll-stopping.
• Are up-to-date with TikTok and Instagram algorithms, best posting practices, and viral formats.
• Are organised, deadline-driven, and able to juggle multiple pieces of content at once.
• Thrive in a fast-paced, collaborative environment.
• Strong visual eye and attention to detail.
• Creative thinker with the ability to take initiative and pitch visual ideas.
• Comfortable working independently on design tasks, while also open to feedback and collaboration.
• Organised and consistent, able to manage multiple graphics projects alongside video and content creation.
• Passionate about design trends, social aesthetics, and continually improving your visual craft.

Working Hours

37.5 hours per week - Monday - Friday 9am - 5pm

Experience

• Proven experience in content creation (personal or professional), a strong portfolio or TikTok/Instagram page is desired.
• Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar.
• Strong copywriting skills for captions, hooks, and CTAs.
• Understanding of content performance metrics and how to use them to improve results.
• Ability to self-direct, pitch new ideas, and take initiative. A passion for creative media, gaming, collectibles, or pop culture is a major plus
• Strong proficiency in Adobe Photoshop with a solid portfolio of graphic design work.
• Experience creating digital assets for social media platforms (Instagram, TikTok, Facebook, etc.) and web use (eCommerce banners, product showcases, etc.).
• Ability to work with brand guidelines and apply them across various media.
• Understanding of visual hierarchy, layout design, typography, and image editing best practices.
• Basic knowledge of file formats and preparing assets for web (JPEG, PNG, optimized images, etc.).
• Strong writing and editing skills with experience (or a keen interest) in creating blog or long-form content for digital platforms.
• Candidates with a strong understanding of SEO and the ability to demonstrate how their content drives traffic and engagement will be highly valued.

Employee Benefits

• Competitive Salary: We offer a competitive salary package that reflects your skills and experience to be negotiated upon completion of a successful 3 month probationary period. Based on performance, bonuses are available.
• Staff Discount: Enjoy a discount on our vast range of products.
• Career Development: Opportunities for professional growth and career advancement.
• Positive Work Environment: Join a supportive and inclusive workplace where your contributions are valued.
• Gaming Sessions: We have an epic Gaming Centre for everyone to hang out and chill with other colleagues playing games with other like minded individuals.
• Training Opportunities: Continuous learning with access to various training resources.
• Employee Recognition: Regular recognition programs to celebrate your achievements.

Why Join Us

At Total Cards, we value innovation, collaboration, and a commitment to excellence. We offer a supportive work environment, opportunities for professional growth, and a comprehensive benefits package. We're proud to be approaching our 10th anniversary in 2026, having grown into one of the most recognised and trusted Pokémon hobby retailers in the UK.

How to Apply

Interested candidates are required to submit their CV and cover letter detailing their qualifications and experience.

Please note applications without a cover letter will not be considered. We can't detect your Poké-levels without a cover letter. Think of it as your Trainer Card, without it, we won't know if you're Elite Four material or still stuck in Pallet Town.

Total Cards is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Permanent

Pay: £24,420.00-£27,500.00 per year

Benefits:

• Free parking
• On-site parking
• Store discount

Application question(s):

• How many years have you been involved in the TCG hobby (either as a player or collector)?
• Which Trading Card Games are you most familiar with (playing or collecting)?
• What experience do you have creating and managing content for social media platforms?
• This role is in-house at our Newton Aycliffe warehouse. Are you able to work on-site full time?
• Have you attached a cover letter with your application?

Work Location: In person