Marketing Manager

2 weeks ago

London, Greater London, United Kingdom Tilly Sveaas Jewellery Full time £35,000 - £50,000 per year
About Us
Tilly Sveaas is a fast-growth, founder-led, London-based jewellery brand that's celebrating its 10 year anniversary in 2026. As a small and dynamic team, we're looking for someone who is an all-rounder that's excited to roll up their sleeves, combine creative strategy with day-to-day execution, and help us bring our brand story to life across multiple channels at a key moment for the business.

The Role
As Marketing Manager, you will take ownership of marketing activity that drives awareness, brand equity & new customer acquisitions, working closely with the Founder and Head of Creative, reporting into the Brand Director. This is a varied, hands-on role where you'll balance planning with execution, as well as insightful reporting & analysis.

Requirements

Key Responsibilities
  • Social Media: Manage and grow Tilly Sveaas' organic social media presence across Instagram, TikTok and other relevant platforms, focussing on driving reach & engagement through creative & inspiring content. Working with Head of Creative on content planning & creation, and handling posting/scheduling, community management and weekly/monthly reporting
  • Influencer Marketing: Identify, outreach and manage relationships with influencers and creators to deliver impactful campaigns, both directly & via affiliate platforms such as ShopMy
  • Partnerships: Propose & bring to fruition brand partnerships that drive awareness, engagement and sales - working closely with the Founder to determine which partnerships will align with brand objectives & pillars
  • Retention: Manage & oversee CRM channels (primarily Direct Mail and Email) to achieve retention targets. Plan the newsletter calendar as well as owning automated email campaigns with considered segmentation, ensuring strong customer engagement & performance
  • PR: Manage PR agency, supporting on press pitching and outreach, ensuring they have assets, product information & imagery to secure coverage (from product placement to features)
  • Paid Marketing: Oversee relationship with paid marketing agency to ensure all paid social and PPC activity aligns with brand objectives and delivers strong performance. Collaborate closely with the in-house creative team to brief and supply a steady flow of on-brand assets that drive engagement and conversion
  • Copywriting: support Creative team in composing copy for social posts, emails, press releases and onsite campaigns
  • Reporting: Track and analyse campaign performance & brand channels, providing insights and recommendations on a monthly basis, as well as ad hoc analysis
About You
  • 3-5 years of marketing experience, ideally within fashion, lifestyle, jewellery, or consumer brands
  • A hands-on marketer who's comfortable moving between strategy and execution and has experience working across many areas of marketing, from performance through to brand
  • Strong organisational skills with the ability to juggle multiple projects
  • Strong understanding of social media trends and influencer culture, ideally with experience using platforms such as ShopMy or LTK and tools such as Iconosquare, SproutSocial or Later
  • Excellent copywriting and communication skills
  • Experience with email marketing platforms (Klaviyo preferably)
  • A creative thinker who's data-driven and results-oriented
  • Comfortable working in a small, fast-paced team where you'll have real ownership and responsibility
Benefits
  • Competitive salary: £35,000-£50,000 DOE
  • 25 days holiday
  • The opportunity to shape and grow a brand in an exciting stage of its journey.
  • A creative, collaborative, and supportive team culture.
  • Private healthcare with BUPA
  • 60% staff discount
  • Hybrid working environment, office located in Chelsea, SW10

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