Head of D2C GTM

Position Summary
Why join our team?

At Samsung Electronics Europe, you'll be part of a high-performing team at the forefront of transforming the direct-to-consumer (D2C) landscape. Our mission is to redefine customer experiences across Europe by leveraging bold ideas, innovative strategies, and the latest technologies. As a member of the European D2C team, you'll collaborate with diverse and talented professionals, driving impactful projects that shape Samsung's digital future. With a focus on growth, customer satisfaction, and excellence, this role offers the unique opportunity to influence key business decisions and play a pivotal role in delivering our vision.

As the Head of D2C GTM, you will oversee and strategically guide the Direct-to-Consumer (D2C) Go-To-Market (GTM) strategies for both the Mobile Experience (MX) and Consumer Electronics (CE) portfolios. This leadership role is pivotal in ensuring seamless product launches, driving sales performance through innovative propositions & marketing strategies, and fostering cross-functional collaboration across European D2C teams, RPM teams and European subsidiaries.

Role And Responsibilities
Your key responsibilities

• Strategic Leadership and Vision: Set the long term strategic direction for the European D2C GTM function, ensuring full alignment with Samsung's global agenda while shaping a regionally differentiated strategy that drives competitive advantage for the D2C channel. Provide visionary leadership in unifying the MX and CE portfolios under a cohesive GTM framework, creating integrated data-driven market strategies that maximise commercial impact, deliver innovate propositions and elevate the customer experience across all European markets.
• Product Launch Leadership: Lead the end-to-end D2C product launch strategy across MX and CE categories, ensuring every launch is market ready, locally relevant and fully aligned with D2C's strategic goals and HQ's direction. Set the strategic framework and governance for how D2C launches are planned, driven, and evaluated across Europe. Continuously evolve launch methodologies, introducing new processes, ways of working and best practices that elevate speed, consistency, commercial impact and sustainable D2C growth.
• Cross Functional Leadership & Stakeholder Alignment: Provide strategic leadership between HQ, European subsidiaries and regional functions, ensuring seamless alignment on the European D2C GTM vision, strategic priorities and execution plans. Shape and influence cross-functional agendas at senior level, resolving complex challenges through business insights and innovative problem solving. Drive a culture of effective collaboration and accountability, ensuring all stakeholders are working towards shared outcomes and operating to a unified GTM governance model.
• Innovation & Challenge: Champion innovation by identifying new solutions and challenging conventional approaches. Embed "never been done before" ideas into business strategies to drive growth and set new benchmarks for D2C execution.
• Performance Evaluation and Insights: Provide oversight of post launch performance and GTM effectiveness, leading the evaluation of KPIs and critical initiatives across all markets. Translate data and performance trends into clear, actionable insights that inform future roadmaps and influence senior leadership decision making. Set high standards of data led decision making, ensuring all opportunities for optimisation are identified and robust action plans are embedded to drive continuous improvement and continuous D2C growth.
• Sales Management and Insights: Provide strategic oversight of D2C sales performance, ensuring clear targets, rigorous tracking and high-quality insights that guide decision-making on D2C profitability and overall D2C product mix. Align sales plans with product launches and promotional strategies to drive strong commercial outcomes across all European markets.
• Regional Relevance: Represent the EO D2C perspective at global forums, ensuring global strategies are adapted to local market realities. Champion local consumer needs and embed them into launch plans to strengthen customer experience, commercial performance and profitability.
• Control Tower Leadership: Set clear processes and alignment with HQ and regional divisional sales teams to guide direction and remove barriers to D2C executions. Serve as the central coordination point for all D2C GTM activities, ensuring consistent and effective delivery across markets. Provide regular readiness reporting and insights to senior leadership on D2C preparations and go live activity.
• Product Lifecycle Management: Lead the full product lifecycle planning for D2C Europe, using data-driven insights to anticipate issues, unlock growth opportunities and shape strategic decisions with the European product teams. Ensure all launches align with the D2C vision, commercial/profitability objectives and timelines.
• People Management: Lead and develop the D2C GTM team, ensuring your direct reports have the support and opportunities for professional growth. Foster a collaborative and innovative team culture aligned with Samsung's values.

What We Need For This Role
To be successful, you will possess the following skills and attributes:

• Consistent record of leading cross-functional teams in large, complex organizations.
• Ability to develop and implement strategic plans that balance commercial, operational, and customer experience needs.
• Experience in business innovation, project management, campaign management in large, complex organisations.
• Strong attention to detail, highly organised, with a track record of delivering complex, cross market projects.
• Strong commercial savvy with creative judgment to shape integrated marketing strategies.
• Excellent project management and stakeholder engagement skills.
• Proven track record to influence diverse partners across functions and regions.
• Commercially savvy with strong creative judgement and the ability to shape integrated marketing strategies.
• Skilled communicator able to distil complex ideas into clear, actionable plans.

What does success look like?

• Effectively manage and develop the D2C GTM team, ensuring that the D2C GTM function is well-equipped to deliver exceptional results and contribute to Samsung's overall success.
• Successfully defines and implements new methods and procedures for MX and CE product launches and projects.
• Demonstrates independent decision making and judgement when managing cross-functional initiatives.
• Provides strategic solutions that take a broad perspective, balancing multiple complex variables.
• Acts as functional lead on high-impact projects, achieving alignment across HQ and subsidiaries.
• Delivers innovative initiatives that set new benchmarks for Samsung's D2C execution (never been done before) and revenue growth.
• Ensures regional relevance by shaping locally relevant solutions to global strategies, embedding local consumer needs into launch excellence.

Skills And Qualifications
Benefits of working at Samsung include
Partner Colleague

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance (delete if not appropriate)
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

• Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-