Head of E-commerce

FUEL THE FUTURE: Head of E-commerce

Location:
Steven Bartlett's HQ in Shoreditch, London (5 days/week in-office)

Role Type:
Permanent / Full-Time

Start Date:
ASAP

Reports to:
Technical and Product Manager

Works With:
Operations, Supply Chain, Manufacturing & Commercial Teams

Eligibility:
Must have full right to work in the UK.

About PerfectTed

PerfectTed is on a mission to
spread positive energy and make matcha accessible globally
.

We are the
world's largest matcha brand
and the
UK's fastest-growing founder-led business
, redefining what energy should feel like: no crashes, no junk — just matcha's clean caffeine to fuel your best self.

Founded in 2021, we've grown from a kitchen-table start-up to a
£50M run rate in just three years
, with products now stocked in over
30,000 stores across 50+ countries
. Recently named the
Fastest-Growing Founder-Led Business in the UK
(FEBE Growth 100, 2025), we are on a mission to become the
world's first billion-dollar matcha brand
.

At PerfectTed, we believe in
PRICE
— our core virtues that shape everything we do:

• Progress
  – We embrace growth, learning, and continuous improvement.
• Resilience
  – Challenges don't stop us; they push us to be better.
• Intensity
  – We move fast and execute with passion and purpose.
• Consistency
  – Greatness comes from showing up every day.
• Entrepreneurialism
  – We take ownership, think outside the box, and find solutions.

Role Overview

We're looking for a
Head of E-commerce
to own and scale PerfectTed's entire digital commerce function — from D2C to marketplaces.

This is a senior, strategic role for an ambitious e-commerce leader who has already proven they can scale a consumer business from
single-digit to double-digit millions in revenue quickly
.

You'll balance
revenue and brand KPIs
, ensuring PerfectTed's digital commerce is not just about conversion but about
building long-term brand equity and immediate awareness gains
. Most importantly, you'll have the freedom to
build tomorrow's digital team today
— putting AI, automation, and new discovery channels at the forefront of how we operate.

Key Responsibilities

1. E-commerce Growth Strategy
   – Define and deliver the roadmap for D2C, Amazon, TikTok Shop, and future platforms.
2. Revenue & Brand KPIs
   – Own both commercial targets and brand-building metrics, ensuring growth aligns with PerfectTed's challenger brand.
3. Commercial & P&L Ownership
   – Lead forecasting, budgeting, and profitability across all e-com channels.
4. Future-Proofing & Innovation
   – Build tomorrow's digital team today, embedding AI, automation, and attribution innovation into the way we work.
5. Team Leadership & Marketing Collaboration
   – Build and lead the e-commerce team while working in lockstep with marketing to align traffic, campaigns, and creative.

Requirements

Must-Haves:

• Proven
  Head of E-commerce
  with success scaling from single-digit to double-digit millions in revenue.
• 7–10 years in high-growth consumer e-commerce (tech, fashion, beauty, or other innovative sectors — not necessarily F&B).
• Commercially sharp: hands-on
  P&L management
  , forecasting, and margin optimisation.
• Deep knowledge of Shopify, Amazon, TikTok Shop, and marketplaces.
• Strong grasp of
  AI, automation, and attribution
  — future-facing and innovative.
• Skilled at working to
  both commercial and brand KPIs
  .
• Experienced people leader, confident in building and developing teams.
• Entrepreneurial, ambitious, and comfortable operating in a
  fast-paced, founder-led challenger brand
  .

Nice-to-Haves:

• Experience launching e-commerce into new global markets.
• Track record of building teams from scratch in challenger brands.
• Knowledge of retail media and omni-channel integration.

What We Offer:

• Competitive package including equity (EMI options)
• Private healthcare
• Career development budget (courses, coaching, tools)
• Stunning Shoreditch office shared with inspiring teams
• All the matcha you can drink

How to Apply

Send your CV — and a short note telling us why you'd be a great fit for PerfectTed — directly to with the subject line: Head of E-commerce – Your Name.

We can't wait to hear from you