Product Manager

Product Manager, Growth – Upsell and Cross-sell

Location: Remote, United Kingdom – some travel to Peterborough and Nottingham required occasionally.

Focus: Upsell and Cross Sell across digital and analogue channels

About Us

InsureStreet (t/a as Canopy) acquired The Lettings Hub and Let Insurance Services Ltd in April of this year creating a group of complementary businesses. We work with a national network of letting agents and provide a range of services to help our customers, Landlords and tenants; using advanced tech platforms. One of our platforms (BOX), was 2024's Rental Management Platform of the Year, and we are one of the market leading providers of solutions to the private rental sector. We help over 350,000 tenants move home each year and protect millions of pounds of UK rent.

Based in Peterborough, we operate in a rapidly growing property services sector, specialising in referencing, insurance, tenancy compliance, credit control, and commissions. We pride ourselves on operational efficiency and innovative reporting in a fast-paced, tech-enabled environment.

Selection decisions will be based on merit and suitability against the above criteria.

Overview

We are looking for a Product Manager who will take full ownership of identifying and delivering growth opportunities across our customer and partner journeys. This role focuses exclusively on increasing revenue through targeted upsell and cross sell initiatives across web, app, CRM, integrations and offline touchpoints.

You will collaborate with Sales, Marketing, Operations and Engineering to shape the funnels, design the journeys and ship improvements that create measurable commercial outcomes. This is a hands-on role suited to someone who enjoys operating close to data and activation mechanics.

Key Responsibilities

• Own the growth roadmap, focusing on upsell, cross sell and activation improvements.
• Analyse user behaviour, funnel performance and segment data to identify commercially valuable opportunities with your counterpart on the commercial team.
• Design and run experiments that drive uplift in conversion, attachment rate and average revenue per customer.
• Embed yourself with Engineering to deliver optimised journeys across digital channels including web, app and CRM triggers.
• Define and embed cross sell and upgrade pathways in analogue channels such as support calls and account management.
• Work with Marketing to improve in-product messaging, lifecycle communications and promotional mechanics.
• Produce clear business cases and prioritisation proposals for growth initiatives.
• Track performance with measurable KPIs and communicate results to senior stakeholders.

Skills and Experience

• Strong experience as a Product Manager, Growth PM or Performance-focused PM.
• Demonstrable success improving conversion, activation or ARPU within a digital product or service environment.
• Comfortable working with data, experimentation, funnel metrics and behavioural insight.
• Ability to translate commercial goals into product changes that can be delivered by Engineering.
• Experience collaborating with Sales, Marketing and Operations on cross functional growth initiatives.
• Strong understanding of user journeys across both digital and offline touchpoints.
• Excellent written and verbal communication skills.
• Comfortable working in a pragmatic, delivery focused environment.

What Success Looks Like

Within the first 90 days

• Shipped a structured upsell and cross sell framework across key journeys.
• Nailed our Pre-Qualification strategy.
• Delivered measurable uplift in conversion and attachment rates across core product lines.
• Introduced experiment-driven decision making and clear measurement for growth initiatives.
• Identified new opportunities that directly increase revenue and customer value.

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Discounted or free food
• Free parking
• On-site parking
• Work from home

Ability to commute/relocate:

• Peterborough: reliably commute or plan to relocate before starting work (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Peterborough