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Senior Paid Media Specialist

3 weeks ago

Bournemouth BH HH, United Kingdom Uprated Full time £35,000 - £60,000 per year

Overview

As Uprated continues to expand, we are looking to welcome a Senior Paid Media Specialist to join our talented team and work with our growing list of clients, many of which are household names. If you love all things in the world of paid media, this is an exciting opportunity to lead, create and deliver outstanding campaigns for our clients.

Collaborating with the wider digital marketing team, you'll implement, manage and measure Digital Marketing campaigns (including Paid Search and Paid Social), targeting users with timely and effective advertising. You'll focus on data segmentation, analytics and optimisation to ensure we fulfil our clients' strategic objectives.

You will develop a deep understanding of our clients, their products, marketing activities, competition and industries, being able to translate client requirements and develop social strategies to achieve exceptional results.

You'll have a strong background in Digital Marketing and Paid Media and have a passion for all things digital and be keen to further develop your knowledge and skills. This role is very much client-facing, you will be joining client meetings including briefs, status calls and daily contact via emails.

Reporting to the agency's senior team, this is a fast-paced environment that is both demanding and fulfilling. Uprated will depend on you to give your accounts and projects direction, whilst maintaining a clear strategy to achieve the very best outcome for our clients.

We offer a relaxed office environment near central Bournemouth. We are close to the main travel interch

Duties

  • Create and deliver outstanding Paid Search and Paid Social campaigns that provide exceptional results for our clients, using data-driven decisions to optimise performance and ensuring that all biddable channels are delivering against their KPIs
  • Deliver outstanding account management across client campaigns and projects, maintaining regular contact with key stakeholders
  • Working with the senior team to design campaign strategies to unlock sustainable, scalable client growth
  • Build strong relationships with new and existing clients, delivering exceptional customer service
  • Create compelling brand and generic search, shopping and display campaigns across Paid Search & Paid Social Platforms
  • Deliver insightful digital marketing audits for clients in partnership with our
  • Client Relationship Manager, identifying opportunities for new and existing clients
  • Deliver 6-month account performance reviews, working to continually optimise performance on behalf of our clients
  • Create and manage client reports, including recommendations based on your analysis, and working to enhance existing reporting capability within the agency
  • Capture, organise and share performance data and client feedback internally to our leadership team
  • Support with the development of presentations, proposals, briefs and pitches outlining opportunities with new and existing clients
  • Monitor changes in the marketplace to ensure a strong understanding of industry news, trends and best practices across PPC, paid social and other biddable platforms

Requirements

  • At least 2 years of experience working in a similar, client-facing role within an agency
  • At least 2 years of experience delivering exceptional Paid Search (Google Ads &
  • Microsoft Ads) campaigns for a range of clients, with Google Ads Certification.
  • At least 2 years of experience delivering leading Paid Social (Facebook,
  • Instagram, LinkedIn) campaigns for a range of clients.
  • Strong digital marketing knowledge with a proven track record of account optimisation and performance delivery via effective campaigns
  • Strong experience of client communications and client management
  • Strong experience of GA4, with the ability to use this tool in tandem with PPC,
  • SEO & Paid Social activity
  • Experience of report creation and delivery with platforms such as Looker Studio
  • Strong experience of digital marketing auditing and documentation
  • Strong experience of account configuration, tracking and tagging within
  • Google Analytics, Tag Manager and the Facebook Pixel/ CAPI
  • Strong communication, literacy and organisational skills, attention to detail and the ability to prioritise
  • Experience with agency project management processes, software and tools
  • Confidence working with Excel / Google Sheets
  • An eagle eye for detail to consistently ensure high-quality output
  • Passion for all things digital and harbouring a real interest in paid media platform changes and news, keeping up to date with industry trends.

Job Type: Full-time

Pay: From £35,000.00 per year

Benefits:

  • Bereavement leave
  • Company pension
  • Enhanced maternity leave
  • Enhanced paternity leave
  • Free parking
  • On-site parking
  • Work from home

Ability to commute/relocate:

  • Bournemouth BH1 2HH: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Bournemouth BH1 2HH