Omni Channel Marketing Lead B2B

Position Summary

Why Join our Team?

Samsung's Omni Channel Marketing team is committed to activating the best execution for all MX products (mobile, tablet, wearables, audio, computing and accessories). This role defines and controls what consumers "see", "feel" and "hear" about Samsung MX product & services within our Channel partners.

The Omni Channel Marketing team for MX are responsible for leading the channel partner marketing relationships and end to end execution across all owned and paid touchpoints. Over 20 B2B across Soho, SME, Enterprise, direct and indirect channels encompassing paid ATL, retail high street, below the line retention initiatives and Contact Centre share of business. Our channel partner's success in ranging, promoting and launching our MX portfolio is at the heart of what we do. By ensuring we commercialise our marketing, deliver execution leadership and drive innovation, we continue to defend our stronghold in the UK market.

Role and Responsibilities

Your Key Responsibilities:

We are looking for a highly commercial leader to lead the Omnichannel Marketing team across Retail & Distribution.  You will have a strong understanding of annual planning, contract negotiation, return on investment, profit focus and tier one brand channel execution. This person will lead the team of 6 to develop and implement a step-change wherever our customers shop. Our goal is to be number 1 in all channels in all MX categories. This is targeted and measured vs the competition, market share, deep relationships with all channel partners and most importantly in the eyes of consumers.

• Tenacity, drive and creativity to grow the MNO, Retail and Distribution B2B channel partners via growth opportunities and deep collaboration

• Interface and own relationships with senior customer counterparts driving broader engagement and advocacy across the MNO, Retail and Distribution B2B channel partners

• Manage Samsung's customer journey across our channel partner touchpoints to create best in class consumer shopping experiences

• Partner with Sales leadership to hit sales goals in both the short and long term

• Lead a team of 4 that will be the day to day contact point for the partners and sales counterparts within the portfolio with end to end responsibility for the smooth running of these partnerships across all aspects including marketing, operational processes, Marketing insights & reporting and any other contractual obligations

• Understand the retail sectors and how to prioritise investments across different segments of the business seasonally to maximise revenues whilst yielding a true ROI and ROAS. Understand and teach the art of science behind moving pounds to maximise revenues and meet quarterly forecast executions

• Dives deep into business objectives and needs of partners in order to assess and develop mutually beneficial programs to secure cross-channel programming

• Develop a full-year execution strategy calendar for partners; the primary driver for investment and category prioritisation planning.

• In conjunction with your peers, act as a real leader, inspiring change and implement new ways of working & thinking across the Omni Channel Team

• Control, optimize and develop multi-channel marketing investments for your relevant categories across the available budgets that are measurable and aligned to the teams ROAS principles.

• Drive post launch/campaign results analysis ensuring findings & recommendations are shaping future activities.

• Work collaboratively with all internal partners to activate "best-in-class" partner execution for all major MX product launches and in lifecycle activation in line with UK strategy and Key Performance Indicators

• In conjunction with the Head of Omni Channel Marketing– co-own and lead the governance and execution of channel partner launch and promotional plans 'play backs' and 'wall walks' to the wider business and MX LT.

• Taking a customer centric approach, drive collaborative development of propositions within the product management team and how best to execute into the market with measured effectiveness

• Partner with creative teams – internal partners and / or partner agencies for projects and staffing services

• Embraces invention without precedence while leveraging proven approaches
  Identifies & assesses risks quickly, building contingency plans to mitigate or manage them

• Recognizes and solves for often opposing priorities, evaluates and presents trade-offs
  Lead or co-lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and HQ partners

What we need for this role

To be successful, you will possess the following skills and attributes:

• Marketing background, ideally B2B with a vendor in the same role or marketing role within a retailer/network operator/agency

• Strong leadership skills and proven ability to motivate change

• Formal people management experience leading a team

• Must be able to demonstrate experience across the marketing mix – ATL& BTL

• Written and verbal communication skills, articulating business cases to senior audiences

• 360 marketing experience, with a focus on digital (and clear understanding of digital marketing metrics)

• Proven ability to manage significant budgets and drive business opportunities delivering return on investment

• Commercial 'know how' to produce a business case to a senior audience, justifying ROI on marketing spend

• Multi-tasking with ability to juggle multiple priorities and business demands

• Excellent interpersonal skills across all levels

• Strong negotiating and relationship building skills

• Initiative and energy to present ideas proactively

• Great teammate with a can-do attitude & spirit and non-silo approach to work

• Strong attention to detail

• Excellent communicator with solid presentation skills

• Passion for mobile, technology and innovation

What does success look like?

• Passion for mobile, technology and innovation

• 360 marketing experience, with a focus on digital (and clear understanding of digital marketing metrics)

  • Experience of managing marketing budgets

  • Ability to seek out and build relationships with multiple internal and external stakeholders in order to successfully deliver on key projects

  • Must be able to multi-task and project manage large & sometimes complex activities

  • Must be a team player with a can-do attitude & spirit

  • Strong attention to detail

  • Strong communicator with solid presentation skills

Skills and Qualifications

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