Channel Partner Marketing Lead

Position Summary
Why join our team?

Work on a custom channel partner marketing program that is innovative and quickly see your impact on the program by managing European strategy which should become the framework of each European market. Work with experienced equally nice, and collaborative people, as well as a group of down-to-earth leaders who get stuff done. Work with diverse stakeholders, strive to do the right thing, the right way and continuous improvement using our always evolving manifesto.

Role And Responsibilities
Your key responsibilities

• Channel Partner Marketing Management

Spearhead and enable European joint marketing campaign strategies in collaboration with European subsidiaries to enhance brand visibility and drive sales through partner channels, ensuring alignment and support for local execution.

• Data-Driven Marketing Digital Media Strategy Leadership

Lead the development of joint data-driven marketing strategies, employing customer data insights and AI-based segmentation to deliver CRM and paid media (programmatic, social, search) campaigns. Ensure seamless integration with partner marketing initiatives and empower subsidiaries for effective local execution.

• Cross-Functional & Regional Leadership

Lead cross-functional teams across EO and local subsidiaries, collaborating closely with HQ to enable data co-op campaigns through cleanroom environments and first-party data activation.

• Regional Strategy & Playbook Development

Work closely with European markets to develop regional campaign strategies, playbooks, and best-practice guidelines that enable local teams to activate data-driven campaigns effectively. Ensure consistent implementation across subsidiaries while adapting to market-specific needs.

• Planning and Enablement

Develop data-driven partner marketing frameworks that align with Samsung's commercial and category objectives, enabling retailers to activate insight-based targeting, improve conversion, and optimize return on investment.

• Project Enablement

Oversee and support multiple joint marketing projects, managing campaign timelines, budgets, and KPIs while ensuring subsidiaries and retailers are equipped with data-led tools and insights for successful outcomes.

What We Need For This Role
To be successful, you will possess the following skills and attributes:

• +5 Yrs experience in channel partner marketing, digital media marketing, and CRM within retail, telecommunications, or consumer electronics industries.
• Experience in leading marketing campaigns involving CRM, or DMP/CDP environments.
• Excellent campaign management planning from A to Z, critical thinking, and analytical skills.
• Strong background in paid media (programmatic, social, search) with the ability to analyze and interpret paid media performance data to optimize campaigns.
• Proven ability to build and manage relationships with external partners, including retailers and carriers.
• You should be commercially savvy with a strong understanding of customer data and be able to use customer analytics to develop and optimise engagement with customers and drive commercial value. You must be comfortable and excited by a fast moving and changing environment and be extremely strong across CRM and loyalty marketing where retention has been key. As a new role in the business it will be ideal for someone who is looking to develop a new function and make an immediate impact.
• Strong communication and negotiation skills.
• Experience in leading cross-functional team.
• You will be a great team player with strong leadership qualities, high levels of commitment, aspiration and adaptability.

Key competencies should include:

• Leadership experience, preferably at a regional level
• Strong stakeholder management experience gained in complex, matrix and European/Global environment
• Proactive, independent, responsible attitude.
• Strong marketing background (minimum 8 years) with strong digital experience
• Understanding digital performance metrics & analytical background
• Experience of creating and delivering multi-touchpoint marketing plans across digital channels
• Strong team and agency management skills; comfortable leading teams, providing constructive feedback, driving performance.
• Ability to involve people across the organization, manage stakeholders across seniority levels and sell ideas and tackle conflicts in a productive manner.
• Strong data manipulation, web analytics and insight skills
• Experience with digital content creation and maintenance
• Flexibility to deal with evolving team, individual objectives and challenging market conditions
• Good written and verbal communication (clear, accurate, complete, actionable)
• Flexible. No nine to five mentality

You'll have excellent interpersonal skills to accelerate adoption of best practices in Europe and to advise the senior leadership team within a diverse multicultural environment

High levels of resilience and an ability to navigate through extremely complex, inconsistent, grey and sometimes illogical situations ㅁnd an ability to address complex problems on a regular basis.

Personal:

• Gravitas - An ability to connect with people, using a range of influence skills to inspire and get results
• Critical thinking and pragmatic/focused approach to delivery
• Attention to detail for clear communications
• Loves digital and appreciates the changing consumer electronics industry
• Interested and passionate in tech, smartphones and Samsung's core product areas (electronic goods, product innovations etc)
• Good PowerPoint and excel skills
• Ability to work under intense pressure
• Multitasking abilities
• Enthusiastic and positive
• Excellent Communication skills (both verbal and written. Clear, accurate, complete, actionable)
• A self-starter, with hands-on mindset if required
• Ability to work within a fast paced environment
• Possess a confident and outgoing character
• Creative and Flexible approach to working

What does success look like?
Success in this role means establishing Samsung's data marketing model with key partners as a best-in-class European benchmark by:

• Driving measurable sales uplift through data-driven campaign activation with retail partners.
• Building scalable regional playbooks and data-co-op guidelines that empower local markets.
• Enabling subsidiaries with AI-based customer insights and measurable CRM uplift.
• Strengthening Samsung's position as a leader in customer-centric, first-party data collaboration across Europe.

Skills And Qualifications
Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

• Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-