SEO Manager

Job Title: SEO & Paid Media Manager

Location: Tilbrook, Milton Keynes

Salary: £40, ,000.00 per annum

About RIOT LABS

RIOT LABS is launching an ambitious line of lifestyle products and we're looking for a hands-on SEO & Paid Media Manager to drive discoverability, awareness, and revenue across our brands.

This role replaces agency support and builds in-house expertise. You'll own the strategy and execution across SEO and Paid Media, working closely with branding, content, ecommerce, and creative to build powerful customer journeys that deliver both performance and long-term brand growth.

What you'll do

Integrated SEO & Paid Media Strategy

• Own the end-to-end strategy and execution for SEO and Paid Media (Search, Shopping, Display, Retargeting, Paid Social).
• Use SEO insights to inform paid targeting, and paid data to refine SEO strategy.
• Conduct keyword and competitor analysis across organic and paid.
• Plan and manage budgets to hit performance and growth targets, with a focus on non-brand acquisition.

SEO Strategy & Execution

• Build and implement SEO strategies across product categories and customer intents.
• Create keyword maps for landing pages and product collections.
• Optimise naming, on-site copy, and messaging with an SEO-first lens.
• Run technical SEO audits (crawlability, indexation, Core Web Vitals, structured data, internal linking, cannibalisation, redirects, hygiene).
• Implement and maintain schema (Product, Review, FAQ) and monitor rich snippet performance.
• Support landing page optimisation and CRO tests with the ecommerce team.

Paid Media Strategy & Execution

• Plan, launch, and optimise campaigns across Google Ads (Search, Shopping, Display) and Meta Ads.
• Manage targeting (demographics, interests, behaviours, search intent) and audience strategies.
• Write ad copy and collaborate with designers on creative.
• Continuously optimise via bidding strategies, A/B tests, and audience refinement.
• Maintain and optimise product feeds for Google Shopping and other key platforms.
• Set up and maintain accurate conversion tracking and attribution, driving ROAS, MER and cost-per-order goals.

Content & Collaboration

• Partner with writers and designers to optimise product pages, landing pages, blogs, FAQs, and editorial content.
• Create SEO-informed content briefs (long-form content, ingredient education, lifestyle guides, etc.).
• Recommend seasonal and evergreen content opportunities that support both organic and paid performance.
• Ensure landing pages work for both organic intent and paid conversion.

Technical & Platform Ownership

• Use your Shopify experience to implement SEO fixes, improve site structure, and manage relevant apps/integrations.
• Own tracking setup and maintenance (GA4, GTM, Meta Pixel, etc.).
• Ensure feed health, tracking accuracy and landing page readiness before launches.
• Stay ahead of emerging AI-driven search features (e.g. GSE/SGE) and translate them into practical actions.

Measurement & Iteration

• Track and report on key KPIs across SEO and Paid Media (non-brand organic revenue, ROAS/MER, CTR/CPC, conversion rate, feed health, indexation, CWV, etc.).
• Use tools like Search Console, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager, and Shopify analytics.
• Run tests, learn quickly, and iterate based on data.

AI-Powered SEO & Efficiency

• Use LLMs (ChatGPT, Jasper, Claude, Surfer, etc.) for keyword expansion, clustering, content drafts, metadata, and content briefs.
• Collaborate with writers/designers using AI-assisted workflows while protecting brand tone, compliance, and SEO best practice.

About you

• 4+ years' experience in SEO and Paid Media for consumer, lifestyle, CPG or ecommerce brands.
• Proven track record managing Google Ads, Meta Ads, Shopping feeds and optimising budgets for performance.
• Strong technical SEO skills (CWV, schema, internal linking, cannibalisation, technical audits).
• Hands-on experience with Shopify and feed optimisation.
• Comfortable in tools like GSC, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager.
• Highly analytical, confident turning data into clear recommendations.
• Collaborative, comfortable working with branding, creative, and ecommerce teams.
• Up-to-date with digital marketing trends, search evolution, and best practices.
• Experience using LLMs in SEO/paid workflows is a strong plus.
• Happy to roll up your sleeves and support BAU tasks across the digital/ecom team when needed.

Job Types: Full-time, Permanent

Pay: £40,000.00-£45,000.00 per year

Benefits:

• Canteen
• Casual dress
• Company events
• Cycle to work scheme
• Discounted or free food
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Private medical insurance
• Profit sharing
• Store discount

Ability to commute/relocate:

• Milton Keynes MK7 8BA: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

• If employed, what is your notice period?
• Do you require a sponsored Visa to work in the UK?

Experience:

• SEO: 3 years (required)

Work authorisation:

• United Kingdom (preferred)

Work Location: In person