Senior Marketing Executive

Senior Marketing Executive

A bit about us:

Who are we? World Travel Holdings UK was co-founded in June 2008. We are one of the largest and fastest-growing multi-brand cruise distributors in the UK, based in the Lancashire town of Chorley.

No matter what we are selling or servicing, our mission is to deliver a remarkable experience through providing superior customer service. It's the personalised experience we provide that keeps our customers coming back and puts us in a league of our own.

We have a good thing going on at WTH UK, with a strong sense of community and collaborative teams. We are driven and passionate, and care deeply about what we do and the goals of our business.

We value teamwork highly and expect everyone to be ready to cooperate and collaborate. We want all of our staff to continuously strive to be better, looking for ways to improve not only themselves but our processes and ways of working too. Always looking to deliver, owning our individual commitments but also working to get the best result for our team and business.

Location:
Chorley, Lancashire

Salary:
£27,000 – £31,000

Hours
: 40 hrs per week (Monday to Friday)

Hybrid Working:
2 x days office & 3 x days home

About the role:

Are you ready to take the next step in your career in marketing? Do you have a passion for travel? This could be the role for you…

Working within a fast paced, results focused organisation with 3 cruise travel industry leading websites, you'll be the creative force behind our brand voice. You'll lead the strategy and execution of campaigns across social media, video, email and content. You'll turn ideas into engaging stories that connect with our audience, drive measurable growth and shape our brand's presence in an ever evolving and competitive landscape. This role is perfect for a marketer who thrives on creativity, someone who can plan, create and optimise campaigns that inspire action and deliver results.

What you will be doing:

·
Own and execute the day-to-day social media calendar across key platforms.

·       Create or collaborate on content (graphics, videos, carousels, stories, reels).

·       Engage with followers, build community, and monitor trends to inform social strategy.

·       Report on engagement, reach, follower growth, and content performance regularly.

·       Plan and produce short-form video content that aligns with marketing objectives.

·       Collaborate with influencers where needed.

·       Plan, write, and schedule daily email campaigns.

·       Track and report on open rates, CTR, conversions, and optimise subject lines and send times.

·       Develop quarterly content plans aligned with product launches, campaigns, or business priorities.

·       Brief and manage content contributors (e.g., cruise lines, influencers, freelancers).

·       Ensure brand voice and messaging is consistent across all channels.

·       Analyse what's working—and not—to drive improvements.

·       Present insights and recommendations to the wider team or stakeholders.

·       Work closely with the wider marketing, product and sales teams.

·       Contribute to brainstorming, campaign ideation, and cross-functional projects.

Skills and Experience:

· years of hands-on marketing experience

·       Proven track record of planning, executing, and optimizing multi-channel marketing campaigns.

·       Deep understanding of social media platforms (Instagram, TikTok, X, Facebook, YouTube, etc.) and best practices for each.

·       Experience with email marketing platforms (ideally DotDigital or similar) — including segmentation and performance analysis.

·       Strong video creation skills—can brief or create short-form video content for social or paid campaigns (experience with tools like Canva, Adobe Premiere, or CapCut is a plus).

·       Excellent copywriting and storytelling skills, especially for short-form content, headlines, CTAs, and subject lines.

·       Experience with content calendars and campaign planning.

·       Competence in performance tracking & reporting using tools like Google Analytics, Meta Business Suite and Excel.

·       Comfortable working in a fast-paced, collaborative environment—able to manage multiple campaigns and deadlines at once.

What we'll give you:

·       
30 days annual leave (incl. bank holidays) which increases with service

·

Hybrid working

·

Contributory company pension scheme

·

Company paid parking permit

·

Discounts on cruises and holidays for you & your family

·

Annual uncapped concession towards your own cruise holiday

·

Discounted travel insurance

·

Paid leave day for volunteer charity work or to participate in a fundraising event

·

Annual attendance bonus

·

Access to an employee discount platform which offers savings on everyday purchases

·

Enhanced maternity package

·

Enhanced paternity pay

·

Refer a friend bonus

·

Paid day off work on your birthday

·

Training contributions

And more …..

We want to ensure that every individual has an equal opportunity to make the most of their lives and talents. If you apply for the above role and are invited to interview, please let us know about reasonable adjustments that need to be made.