Brand Manager, DACH

2 weeks ago

London, Greater London, United Kingdom Molton Brown Full time £40,000 - £80,000 per year

The role:

As the Brand Manager for the DACH region, you will play a key role in shaping and delivering Molton Brown's growth strategy. Working closely with the Senior Brand Manager, you will help plan, execute, and drive impactful marketing and trade marketing initiatives across the region. You will act as a strategic partner to our German sales team, collaborating to strengthen our presence and accelerate business performance. 

This is a pivotal role within the business, as DACH represents our third-largest region. While brand awareness is still developing, there is significant opportunity ahead, and you will be central to elevating Molton Brown's visibility and success in this important market.

What you will do:

Regional marketing campaign planning & execution:

  • Building on the DACH marketing strategy and specific campaign objectives, tailor activation plans relevant to your region with the ambition to drive the brand strategy. Execute these plans in a timely and cost-efficient way, ensuring your regional sales team is informed and on boarded.

Regional Trade Marketing planning and execution:

  • Building and executing the trade marketing plan for the local DACH retail partners. Tailor the plans and excite and delight out shoppers to each and every retail partners. 

Agency briefing and cross functional team collaboration:

  • Partner with external agency for PR and media briefing and be the key lead person.
  • Foster strong collaboration internally with cross functional teams.

Regional budget monitoring, optimise marketing spend by:

  • Having clear visibility on YTD and YTG marketing spend to ensure that the business priorities are sufficiently supported while not overspending budget.
  • Establish clear objectives with every marketing spend in order to measure ROI and refine future executions.
    Have a smart approach to make any marketing investment work harder for the brand in order to maximise ROI.

What you will need:

  • Educated to degree level or equivalent, preferably within Marketing
  • 3+ years, preferably in the beauty or luxury industry
  • English & German-speaking in a professional capacity
  • Commercially minded
  • Strong diplomatic and interpersonal skills
  • Demonstrable written and verbal communication skills
  • Highly organised with strong attention to detail
  • Proactive with a high level of initiative and a clear focus on delivering tangible results
  • Ability for travel within Europe

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