Digital Content

Do you have a flair for writing engaging, search-optimised content and a strong grasp of how SEO drives website performance? We're looking for a Digital Content & SEO Executive to play a hands-on role in growing the visibility of St John Ambulance's eCommerce websites. From blogs and landing pages to technical audits and keyword research, you'll use your curiosity and creativity to improve rankings, drive organic traffic, and support our training and supplies business, while contributing to a national charity with a life-saving mission.

To apply for this role you must have Right to Work in the UK, please note St John Ambulance do NOT offer sponsorships.

You must be able to travel nationally more specifically London on a frequent basis.

In the 'What relevant experience do you have that will make you successful in this role' section in the application form please describe the most significant change you have made to an eCommerce website. Tell us what the change was, why you made it, and what measurable impact it had (e.g. on traffic, rankings, or conversions). Please be as specific as possible about your role and the outcomes.

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme Electric Vehicle Scheme
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,416 employees and over 31,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.

St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response & Nighttime Economy) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.

Job Summary

The Digital Content & SEO Executive will own the planning, creation, and optimisation of all content across St John Ambulance's eCommerce websites, from landing pages and blogs to category copy and downloadable resources. Using tools such as SISTRIX, InLinks, and Screaming Frog, they will shape a search-led content strategy, identify opportunities for growth, and ensure the website is structured and optimised for visibility and conversion. This role is central to driving organic traffic and supporting trading priorities, working closely with the eCommerce, CRM, and Campaigns teams to deliver content that engages audiences and achieves commercial goals.

About You

You will be educated to GCSE level or equivalent (Grade C / 4) including Maths & English, minimum 5
,
and have experience with the following:

• producing SEO-optimised copy across multiple formats (blogs, landing pages, category/product pages), producing or managing downloadable resources (e.g. guides, white papers, toolkits)
• using keyword research and clustering tools (e.g. SISTRIX, InLinks) to inform content plans
• managing Google Business Profile (or similar local SEO platforms)
• carrying out technical SEO audits (e.g. Screaming Frog) and coordinating fixes with developers or third parties

You will need the following skills:

• have strong writing and editing skills with the ability to adapt tone and style for different audiences
• good analytical skills, with the ability to interpret SEO data and make practical recommendations and be organised and able to manage multiple content projects to deadlines
• have awareness of digital analytics trends, tools, and best practices
• knowledge of on-page SEO best practices and their application to content creation
• the ability to work independently and effectively within cross-functional teams

About the role

• Content Planning & Creation: Develop SEO-led content plans informed by keyword research and topic clustering, producing engaging, search-optimised copy that supports trading and campaign priorities.
• Website Content Ownership: Responsible for planning, creating, and maintaining all content assets across the eCommerce website and associated channels (blogs, landing pages, product/category pages, downloadable resources, etc.).
• Keyword & Topic Research: Use SISTRIX, InLinks, and other SEO tools to identify keyword opportunities and content gaps that will drive visibility and organic growth.
• Google Business Profile: Manage and optimise St John Ambulance's Google Business Profile, ensuring accuracy, visibility, and engagement.
• On-page Optimisation: Apply SEO best practice to titles, meta descriptions, headings, internal linking, and copy to improve rankings and click-through rates.
• Technical SEO: Carry out regular audits using Screaming Frog (or similar tools), highlight issues, and coordinate fixes with the eCommerce team, developers, or third parties.
• Performance Tracking: Monitor content performance using Google Analytics, Search Console, and SISTRIX, providing reports and practical recommendations for improvement.
• Competitor & Market Insight: Track competitor SEO and content activity, sharing insights and opportunities with the wider team.
• SEO Best Practice: Stay up to date with algorithm changes, evolving search behaviours (including AI-driven and conversational search), and apply learning to improve content performance.
• Collaboration: Work closely with eCommerce, CRM, and Campaigns teams to ensure content is aligned with trading priorities, campaigns, and brand objectives.
• Flexibility: Undertake any other duties commensurate with the role, band, and skills of the post-holder.

For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women's groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.

'St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.