Head of Sales

3 days ago

London, Greater London, United Kingdom PIQUE Full time

Company Description

Pique is a dynamic and growing catering company offering premium corporate catering, event-catering, luxury picnic and hamper services within the M25 and beyond. We pride ourselves on fresh, handmade dishes, high-end presentation, sustainable sourcing and impeccable customer service.

As Head of Sales you'll play a pivotal role in scaling the revenue, expanding our market presence (corporate, contract, events, private), and driving profitable growth while maintaining the premium positioning of the brand.

This could be your dream job if:

  • You love the events and F&B space

  • You're happy on the phone speaking to B2B & B2C customers every day

  • You're entrepreneurial and love working towards targets

-You love the hustle

  • You enjoy the startup world and are comfortable with change and autonomy

This may not be for you if:

  • You're not a fan of KPIs (we have input KPIs and commercial targets that must be reached)

  • You're not a foodie (we want our head of sales to authentically talk about our food with passion)

  • You get shy on the phone (you'll be making 40 plus calls a day)

Key Responsibilities:

Sales Strategy & Planning

  • Develop a commercial sales plan for revenue growth across all business streams (corporate, event, contract, picnic/hamper).
  • Set targets (new clients, client retention, revenue by segment, margin improvement) and track progress.
  • Analyse market trends, competitor activity and identify growth opportunities (new sectors, geographic expansion, partnerships).

Business Development

  • Lead and drive the acquisition of new clients: large corporates, venues, agencies, broadcasters/film shoots, private event clients.
  • Develop proposals, negotiate contracts, secure long-term relationships and repeat business.
  • Work with marketing on lead generation campaigns, key account targeting, networking and referral schemes.

Client Management & Growth

  • Maintain and grow relationships with existing clients; understand their needs, identify ways to expand services, improve client satisfaction and loyalty.
  • Conduct regular account reviews, upsell and cross-sell relevant offerings (e.g., hamper/picnic, corporate breakfasts/lunches, event catering).

Team Leadership & Process

  • Manage and coach the sales team: recruiting, training, setting objectives, performance reviews.
  • Ensure robust sales processes: CRM management, pipeline hygiene, forecasting, reporting.
  • Collaborate with operations and kitchen teams to ensure sales promises align with delivery capability (e.g., menu development, event logistics, service quality).

Budget & Performance

  • Own sales budget, forecast revenue, monitor margin and profitability.
  • Report monthly/quarterly on sales performance, key metrics and improvement plans.
  • Drive margin improvement through effective pricing, segment prioritisation and cost awareness.

Brand & Market Presence

  • Act as brand ambassador for Pique: attend industry events, speak to press/partners, build networks.
  • Identify partnerships, tie-ups and collaborations that raise the brand, open new revenue channels or enhance client value (e.g., venues, private clubs, sport/arts events).

Email to apply.

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