Senior Commercial Manager

1 day ago

Borough of Runnymede, United Kingdom Thorpe Park Resort Full time
What you'll bring to the team
Job Title: Senior Commercial Manager
Location: Thorpe Park
Contract: 12-month Fixed-Term Contract  The Senior Commercial Manager will oversee all aspects of secondary revenue generation. Working closely with the regional Commercial Excellence team you will deliver commercial strategies that drive secondary-spend commercial revenues. This role will manage the Commercial Specialists and Commercial Sales Managers, ensuring effective implementation of revenue initiatives in addition to world-class standards of retail operation on the Resort 

Responsibilities:

  • You will take regional commercial delivery strategies and formulate these into locally delivered strategies.
  • Key commercial revenue streams you will have responsibility for will be FastTrack, VIP experiences, retail outlets, F&B outlets, lockers, Events & Conferences and Schools.
  • Your focus will be to optimise the income opportunities of all the above using local knowledge but strategic commercial direction to meet and surpass revenue figures.
  • You will report into the Planning and Business Support Director, and line manage Commercial Specialists and Commercial Sales Managers.
  • Develop and implement strategies to maximise secondary revenue streams available, including FastTrack, lockers, VIP experiences, and additional in-attraction services such as retail outlets and kiosks.
  • Collaborate with the Regional Commercial Excellence Director (within the Global Commercial Function) to align local operations with broader regional and global commercial objectives.
  • Act as the primary point of contact for commercial initiatives, fostering strong relationships with internal stakeholders and external partners.
  • Oversee compliance of policies and procedures set forth within the Merlin Entertainments Group Health, Safety and Security Policy.
Qualifications & Experience
  • Significant experience in revenue management, commercial strategy, and delivering value-added guest services, ideally within the leisure, attractions, hospitality, or retail sectors.
  • A strong track record of optimising secondary revenue streams, such as FastTrack, VIP experiences, or ancillary services, and proven success in implementing data-driven strategies to achieve commercial targets.
  • Experience in managing and developing diverse teams, such as  commercial and sales specialists, is essential.
  • Strong analytical skills, stakeholder engagement abilities, and a collaborative approach to aligning local operations with global commercial objectives.
  • Excellent leadership and organisational skills
Benefits
  • 33 days holiday (including bank holidays) 
  • 'Enjoy the Ride' Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones 
  • Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year's service 
  • Company Bonus 
  • Private pension scheme 
  • Private Medical Insurance
  • 40% discount online off LEGO 
  • 25% discount in our on-site retail shops and restaurants 
  • Ongoing training and development opportunities  
  • Plus, many more… 
Pay RangeCompetitive

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