Marketing Executive

4 hours ago

Scone PH BD, United Kingdom Scone Palace Full time

Job Summary

Scone Palace is one of Scotland's leading tourist attractions, known as The Crowning Place of Scottish Kings, and welcomes over 100,000+ visitors per year including both international tourists and domestic day trippers. Set within one hundred acres of grounds including a beautiful historic garden, a visit experience consists of the balance of educational history/heritage immersion and a chance to be outdoors with nature.

Our audiences are extremely diverse due to our wide offering and ever-changing schedule of events that the Palace hosts over the summer season and the private celebrations which we host throughout the year. A place where important events happened in the past and where new experiences take place - people come to Scone Palace to have a good time and create lasting memories.

To continue to develop and grow our business we are recruiting a Marketing Executive to support the Marketing Manager with the implementation of the marketing strategy, with particular focus on digital channels and responsibility for social media and content creation.

We are seeking a creative and innovative individual who keeps abreast with emerging trends and developments and is equally capable of providing detailed performance analysis to influence future campaigns.

Duties

Key aspects of the role include:

  • Coordinate bespoke marketing campaigns to drive engagement and sales

  • Manage all existing social media accounts and review opportunities for new platforms

  • Develop engaging, creative and innovative content across all formats

  • Plan, organise and execute agreed marketing activity to drive brand awareness and growth

  • Build and maintain relationships with stakeholders and partners to deliver a strong content schedule

  • Regularly research and analyse social media trends to ensure our brand message is current and relevant

  • Monitor, report and take effective action based on performance data such as Google Analytics, Meta, Hootsuite

  • Act as a brand ambassador for the Estate, delivering a consistent brand message across the business

Skills

  • Proficiency in SEO techniques, Google Analytics, and email marketing platforms.
  • Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
  • Advanced knowledge of image editing software e.g. Adobe Photoshop, Microsoft Office suite and IT tools relevant to digital marketing.
  • Strong analysis skills to interpret data insights effectively.
  • Exceptional copywriting abilities tailored for diverse audiences
  • Effective social media management skills to grow online presence
  • Excellent communication skills in English—both written and verbal—with the ability to articulate ideas clearly.
  • Time management skills enabling prioritisation of tasks to meet deadlines efficiently.
  • You must be highly organised and able to manage various tasks simultaneously, with exceptional attention to detail.

If you feel that you have the creativity, skills and experience to take on this position we would love to hear from you.

Job Type: Full-time

Pay: £26,000.00-£28,000.00 per year

Benefits:

  • Company pension
  • Employee discount
  • On-site parking

Work Location: In person

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