E-commerce and Marketing Executive

1 day ago

Kirton PE PH, United Kingdom boston seeds ltd Full time

Job Title: E-commerce and Marketing Executive

Location: Boston, Lincolnshire. Potential hybrid depending on location

Reports to: E-commerce Manager

Job Types: Full-time, Permanent

About Boston Seeds

Boston Seeds Ltd is the UK's largest e-commerce retailer and B2B supplier of grass and wildflower seeds, with a reputation for outstanding customer service. Our company has grown considerably since being founded in 2002, and has become one of the best small businesses to work for in the local area.

Overview

We are looking for a proactive and creative E-commerce and Marketing Executive to join our growing e-commerce team. This role will focus on driving customer engagement and revenue growth primarily through email marketing, social media, and influencer partnerships. The ideal candidate will be both creative and analytical, with strong design skills and a solid grasp of digital marketing data and reporting.

Key Responsibilities:

Email Marketing

  • Plan, build, and execute weekly email marketing campaigns.
  • Actively grow customer data capture.
  • Manage segmentation, and database health.
  • Develop automated journeys and workflows to nurture leads, drive retention and increase revenue per customer.
  • Monitor, analyse, and report on performance metrics, identifying and implementing opportunities for improvement.

Organic Social Media

  • Develop and implement content strategies across key social platforms.
  • Create and schedule engaging posts, reels, and stories aligned with business objectives.
  • Design and produce creative content tailored to each channel.
  • Monitor engagement, grow audiences, and report on performance.
  • Stay up to date with trends to ensure content is relevant and impactful.

Paid Social Media

  • Plan, build, and optimise paid social campaigns across relevant platforms.
  • Manage campaign budgets, targeting, and creative to drive conversions and brand awareness.
  • Analyse performance data and produce reports with actionable insights.
  • Test and iterate creative and audience strategies to maximise ROI.

Influencer Outreach

  • Research and identify relevant influencers and brand partners.
  • Manage outreach, negotiations, and relationships.
  • Track and report on influencer campaign performance.

Design & Creative

  • Create high-quality assets for email and social campaigns using Photoshop and Premier Pro.
  • Ensure all content is on-brand and optimised for digital channels.

Analysis & Reporting

  • Use GA4 and other analytics tools to track and report on campaign performance.
  • Provide insights to inform marketing strategies and decision-making.

Additional Duties

  • Support the Ecommerce Manager in other areas of marketing and ecommerce as required.
  • Conduct competitor research to identify opportunities and best practices.
  • Assist with creating and updating basic website content.

Key Skills & Experience

  • Experience in email marketing platforms and automations is essential.
  • Proficient in Photoshop and confident in producing digital assets.
  • Solid understanding of social media strategy and best practice.
  • Strong analytical skills, with experience using GA4 and marketing analytics tools.
  • Excellent communication, organisation, and attention to detail.
  • Ideally 2-3 years experience.

In return, we offer a competitive salary, all-staff bonus scheme, free annual health checks, generous holiday entitlement and a friendly, inclusive place of work.

If you are looking for your next role in a dynamic and friendly office environment, we encourage you to apply for this exciting opportunity.

Job Types: Full-time, Permanent

Pay: £28,500.00-£33,000.00 per year

Work Location: Hybrid remote in Kirton PE20 1PH

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