E-Com Lead

Job Description

As the Ecom Lead, you'll play a key role in driving profitable digital growth by optimizing the shopping experience on our website and app. You'll manage a customer segment and be responsible for daily product exposure, trend analysis, and securing a seamless, high performing customer journey. You work closely with various functions, including Merchandising, Customer Activation & Marketing, to drive sales performance through delivering the best digital customer experience.

​​WHAT YOU'LL DO

• Plan and execute product exposure and associated content on .com and app platforms.

• Optimize product ranking, navigation and internal search based on trends and customer behaviour.

• Manage deals, discounts and content publishing to maximize performance.

• Analyse data, translating insights into actionable strategies.

• Stay updated on fashion trends and competitive activities, adjusting site accordingly.

• Collaborate with cross-functional teams to align campaigns and drive sales.

• Work closely with Experience Leads Customer Activation & Marketing team to secure overall digital experience and activations that optimized for overall growth and brand perception.

• Collaborate with other E-com leads to secure cross-department experience and capitalize on cross merchandising opportunities to drive average order value and customer lifetime value.

• Provide insights and feedback to regional Omni Merch team to guide product strategy and to Regional CAM team to guide customer strategy.

WHO YOU'LL WORK WITH

In this role, you will collaborate with multiple teams to ensure the successful expansion of the business. You will work closely with Merchandising, Customer Activation and Marketing Business unit teams, providing key insights and recommendations.

WHO YOU ARE​

We are looking for people with…​

• University Degree, preferably in Business or Economics.

• Minimum 5 years' experience in eCommerce roles with demonstrated ability to drive commercial business by working with our product and customer experience.

• Ability to work with data enablement platforms; experience utilizing Google Analytics, Tableau & Power BI is an advantage.

• Expertise in eCommerce platforms and content management systems (i.e. Adobe Experience Manager) to manage product listings and website content effectively is an advantage

And people who are…​

• Interested in fashion retail and market trends, enabling you to make informed decisions on product placement.

• Data driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions

• Clear communicator with strong collaboration skills that enable you to work closely and effectively with a cross-functional team

• Strategic and growth-oriented mindset that enables you to execute and develop approaches aligned with sales and brand goals.

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU'LL LOVE WORKING HERE ​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.​

If you feel your experience, skills and ambitions are right for this role, apply by sending your application as soon as possible through the career site.

This is a temporary position for 12 months. The position is based in our London Office in Oxford Street and reports to E-Com Commercial Manager.

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​