Associate Director, Life Sciences Digital Marketing

Location:
Cambridge, Oxford, or London (Hybrid, minimum 2 days per week in office)

About Us

We're a pioneering health tech company on a mission to revolutionise the way we all understand and support our health. Our mission is simple: to help people, and their doctors, make better decisions that lead to longer, fuller lives. We focus on the common diseases that affect billions, the ones that put the greatest strain on our healthcare systems.

Each person is unique, and by decoding the insights in our DNA, we're building cutting-edge tools and platforms that enable truly personalised medicine. From prevention and early screening, to diagnosis, treatment, and even the development of new medicines, there is so much more to discover and build to support people at each step of their healthcare journey.

With our leading science and brilliant partners, we can make healthcare smarter, more precise, and more personal. Our vision is bold: a world where everyone benefits from genomics. If you're inspired by the potential of cutting-edge science and technology and want to have a real impact on the future of healthcare, we'd love to hear from you.

A Day in the Life

We're looking for an experienced Associate Director, Life Sciences Digital Marketing to lead the digital marketing strategy for our Genomics portfolio. In this role, you will be responsible for defining, executing, and optimising digital campaigns across various platforms. Your goal will be to drive engagement, generate leads, and achieve key commercial objectives by using digital channels to clearly communicate our scientific value.

You will collaborate closely with our Brand, Product, Commercial, and Communications teams to ensure all digital initiatives are scientifically accurate and align with our overall brand strategy.

What you'll do:

• Lead Digital Strategy:
  Develop and execute a comprehensive digital marketing strategy for life sciences products, including SEO, SEM, social media, and email marketing. This will focus on the Life Sciences and Biotech markets.
• Manage Campaigns:
  Plan, run, and optimise digital campaigns to ensure effective targeting and a strong return on investment (ROI).
• Analyse Performance:
  Set key performance indicators (KPIs), analyse data, and report on campaign effectiveness to stakeholders.
• Oversee Content:
  Partner with experts to create and distribute engaging digital content that makes complex science easy to understand.
• Drive Innovation:
  Stay up-to-date on new digital marketing trends and technologies, implementing innovative strategies to boost our online presence.

What you'll bring:

• Digital Marketing Leadership:
  Proven experience leading and executing digital marketing strategies and campaigns. Experience in implementing these into the pharma and biotech industries is essential.
• Content Creation:
  Expert at translating complex scientific information into clear, compelling, and engaging digital marketing content. A scientific background is highly desirable, to support in-depth product knowledge.
• Campaign Expertise:
  A strong track record of developing and optimising multi-channel digital campaigns, including SEO, SEM, social media, email, and display advertising.
• LinkedIn Ads:
  Demonstrated success and tangible results using LinkedIn Campaign Manager.
• Data Analysis:
  Highly skilled in using digital marketing analytics platforms like Google Analytics to drive campaign optimisation and decision-making.
• Cross-functional Collaboration:
  Excellent collaboration skills with the ability to partner effectively with scientific, product, and commercial teams

So what's in it for you?

• Salaries:
  Our salaries are externally benchmarked annually to ensure you receive compensation that aligns with the market
• Holiday Allowance
  : 25 days of annual leave, an additional 3-day company shutdown at the end of the year, plus bank holidays. More time for you to unwind and enjoy.
• Progression -
  We've got a straightforward and open progression framework that lets you easily see your strengths and areas where you can improve. With this knowledge, you can set personal goals to help you move up the career ladder.
• Invest in Your Future:
  Take advantage of our training and development opportunities. From regular training courses, to access to a wide range of L&D materials. We're committed to helping you grow and succeed
• Hybrid Working: Tailored to You:
  Choose between working in the office and from home. You can be based anywhere in the UK as long as you can get to any one of our offices regularly. As a guide, we expect people to come to the office at least twice a week.
• Wellbeing:
  Join a company that values you not just at work but also outside work. We offer a range of benefits, including comprehensive health insurance for you and your family, critical illness coverage, and life insurance. We also offer enhanced paid family leave.
• Diversity and Inclusion -
  We offer our 'Bank Your Bank Holiday' program, allowing you to exchange public holidays for dates that hold personal or cultural significance to you. It's our way of ensuring that every member of our community feels valued and included.
• Giving Made Easy:
  Make a difference with our payroll giving scheme. Donate to your favourite charities tax-free and help make the world a better place
• Green Commute:
  Join our cycle-to-work scheme and enjoy a healthier, eco-friendly commute. We are also conveniently located by major transport hubs so public transport is a snip. It's good for you and the planet
• Keeping it social:
  There are a variety of company socials to enjoy throughout the year, from regular company town halls, team picnics, outdoor summer activities, sports events, and other events organised by our social committee.

Would you like to learn more? Great, we'd love to chat. Please reach out for more information and to see if this opportunity is right for you

Genomics is dedicated to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Genomics politely requests no contact from recruitment agencies. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.