Global Fan

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Position Summary

Global Fan and Partner Insights Analyst (EME) is to be a critical member of the central Consumer & Fan Insights team within the Fan Engagement & Data Strategy organization, with a dedicated focus on supporting Europe & the Middle East. This role will be instrumental in harnessing the power of consumer data and insights to inform strategy, deepen fan engagement, and support decision-making across core business areas, including Marketing, Partnerships, and Business Development. Reporting to the Global Fan Insights Lead, the analyst will be responsible for translating data from both syndicated, custom research and digital consumer behavioral datasets into clear, actionable insights for local regional stakeholders across EME to make data a key component of business decision-making and positioning of the NBA's high-value audiences. The goal: to further embed data-driven thinking into every aspect of the NBA's operations across Europe and the Middle East and help to drive revenue through commercial success. The ideal candidate will be deeply curious about consumer behavior, adept at turning data from research sources into powerful narratives and experienced in using insights to influence decision-making and business development. They will collaborate closely with cross-functional teams across both EME and Central partners to ensure the voice of the fan is always at the center of marketing strategy, business planning, commercial opportunities and growth initiatives.

Major Responsibilities

• Support the Global Fan Insights Lead to activate a unified vision for insights work across international markets, tailoring it to the unique opportunities and cultural nuances of European and Middle Eastern fans covering NBA and NBA Affiliate Leagues.
• Act as the day-to-day insights support working closely with both Global Fan Insights Team and Fan & Partner Insights Lead assisting the Europe and Middle East business by localizing and helping to deliver key consumer insights to help impact business.
• Collaborate with cross-functional teams to integrate fan insights into strategic planning, business development and campaign execution.
• Leverage consumer datasets and research to craft insightful stories to fuel revenue growth within Europe and the Middle East.
• Collaborate with the Partnerships team to develop and tailor commercial consumer insights deliverables that support sales narratives and partner engagement efforts, as well as help retain partners, measuring success through consumer insights and other measurement techniques.
• Utilize advanced analytics techniques to extract actionable insights from large-scale datasets, including fan engagement metrics, social media data, and consumer surveys.
• Support the development and implementation of fan research projects, including survey design, data collection, and analysis.
• Be an established local expert and go-to-resource for fan insights utilizing custom and syndicated resources to support business strategy, marketing, basketball ops, media, content, new business and partner renewal initiatives.
• Develop consumer insights reports and presentations to communicate findings and recommendations to internal stakeholders and external partners.
• Conduct in-depth analysis of fan demographics, psychographics, and consumption patterns to identify key segments and trends across the EME fan-base.
• Collaborate with partnership teams to develop and tailor consumer insights deliverables that support sales narratives and partner engagement efforts.
• Leverage consumer insights and media valuation approaches to measure value and demonstrate success against key partnership objectives

Required Education/Professional Experience

• Bachelor's degree in related field required
• A minimum of 3-5 years of market research experience

Required Skills/Knowledge Attributes

• Expert at problem-solving, critical thinking
• Ability to successfully navigate cross-functional teams and prioritize across competing needs
• Adept in both quantitative and qualitative consumer research
• Experience utilizing Consumer Insights tools such as Qualtrics, syndicated survey sources (e.g. GWI), Social Listening (e.g. Talkwalker) etc.
• Strong analytical skills including data visualization tools (Tableau, Power BI)
• Strong MS Office skills including Word, Excel, and PowerPoint is a must
• Storytelling ability using a range of data sources with the ability to convert complex findings into insightful and concise reporting and presentations.
• Exceptional analytical, quantitative, problem-solving and critical thinking skills.
• Strong partnership skills and experience working with various functional teams and markets.
• Demonstrated success in evangelizing the purpose of an enterprise global team within a highly matrixed environment.
• Ability to juggle multiple priorities with many stakeholders.
• Experience supporting an international business or partner (preferably in Europe and the Middle East).

Salary Range
N/A

Job Posting Title
Project

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The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About The NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the season featured a record 121 international players from 40 countries.  NBA Digital's assets include NBA TV, , the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.