Global Activation

1 day ago

London, Greater London, United Kingdom Allwyn Full time £70,000 - £120,000 per year

Allwyn is looking for a Global Activation & Events Manager who can turn partnerships into goosebump-worthy fan experiences. If F1, global stages, bold ideas and unforgettable moments are your playground, this role will feel like home. You'll shape how millions of fans experience our brand — from high-energy F1 fan zones to global activations that make people stop, look and talk. This isn't just another events role. This is your chance to build something iconic.

This role can be based either in London or Prague. We are hiring one person for one global role. Location choice depends on candidate preference.

What will you do?

  • Develop and execute global activation strategies that turn partnership goals into unforgettable events and experiences, always reflecting Allwyn's communications pillars – Community, Winning and Wellbeing.
  • Lead the end-to-end planning and execution of public-facing events and activations – ensuring every detail wows fans and partners while comply with internal policies and regulations.
  • Transform partnership rights into high-impact programs, from driver development initiatives, F1 Academy to eSports collaborations, amplifying Allwyn's presence on every stage.
  • Spot trends, prototype bold new formats, and push creative boundaries in fan engagement.
  • Empower local teams with toolkits and guidance, ensuring global consistency and standout local impact.
  • Set and track KPIs, lead post-event reviews, and drive ongoing improvement.
  • Own budgets and manage external partners, ensuring premium delivery and value.

What do you need to succeed:

  • Several years of experience in experiential marketing, event management, or sponsorship activation, ideally in motorsport, or major sports brands.
  • Proven record of delivering large-scale, high-profile events, ideally in a regulated industry.
  • Track record of leading agencies, managing budgets, and managing complex, cross-market projects.
  • Strategic, creative, and hands-on project management skills.
  • Strong stakeholder management skills.
  • Analytical, results-driven mindset with a passion for innovation.
  • Passion for sports, live experiences, and delivering excellence under pressure.
  • Flexibility to work in a truly global role, including working across time zones, and occasional international travel or weekend commitments in line with the global event calendar
  • Fluent English required; other languages are a plus.

What do we offer:

  • A stable role within a collaborative, friendly and international team culture
  • Competitive salary
  • Annual performance-based bonus
  • 25 days of vacation
  • Additional benefits including pension contribution, healthcare/medical support, and other wellbeing perks
  • Company events and activities such as volunteering, health initiatives and sports events sponsored by Allwyn
  • Udemy e-learning platform – unlimited licence
  • Work equipment provided: company laptop, company mobile phone + SIM card with a mobile data package also for personal use
  • Office located in an easily accessible central location

Please note: Specific benefits may vary slightly by location (e.g. subsidised meals, gym/yoga classes in the office, exclusive healthcare options, life assurance, employee discounts, etc.).

Location: London or Prague | Travel: Frequent International trips

Does this sound like your next adventure?

Apply now and let's create experiences that fans will never forget

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