VP, Integrated Marketing, EMEA

7 days ago

London Office United Kingdom Guidewire Full time £80,000 - £120,000 per year

Summary

You are an experienced and inspirational marketing leader with a proven record of building and managing exceptional field and product marketing teams across Europe. You're a collaborative player-coach who thrives on developing agile teams and empowering individuals to reach their full potential. You're seeking a company that genuinely values customer success, employee well-being, and career growth.

Guidewire delivers industry-leading software and analytics trusted by Property & Casualty (P&C) insurers worldwide, enabling them to innovate, engage, and grow efficiently. With 500+ customers across 40+ countries, Guidewire leads the market in transitioning insurers from legacy systems to modern, cloud-based platforms. Our integrated solutions unify digital engagement, core processing, analytics, and AI to transform the P&C insurance industry.

Job Description

The Opportunity

We're searching for an exceptional marketing leader to accelerate Guidewire's momentum in Europe by driving pipeline growth and bookings. As VP of Integrated Marketing for EMEA, you'll strategically align and oversee marketing initiatives across multiple channels, emphasizing field marketing, demand generation, and localized product marketing. You'll ensure a cohesive customer experience that aligns directly with revenue objectives and business growth.
Reporting directly to Guidewire's Chief Marketing Officer, you'll collaborate closely with our Managing Director for Europe and other senior leaders across the company.

Responsibilities:

  • Design and execute strategic regional field marketing initiatives, including events, account-based marketing programs, and sponsorships.

  • Lead demand-generation campaigns directly aligned with sales pipeline and revenue goals.

  • Localize and activate product marketing strategies tailored to regional market needs.

  • Coordinate integrated multi-channel marketing campaigns (events, digital, content, partner marketing).

  • Foster alignment and collaboration with sales, business. development, and product teams.

  • Manage marketing budgets, timelines, and provide regular, data- driven performance reports.

  • At Guidewire, we foster a culture of curiosity, innovation, and responsible use of AI—empowering our teams to continuously leverage emerging technologies and data-driven insights to enhance productivity and outcomes.

Qualifications:

  • Minimum of 5 years' experience leading marketing teams in B2B software environments.

  • Proven ability to build and lead agile, high-performing marketing teams.

  • Strong experience as an individual contributor in product marketing and/or field marketing.

  • Experience or knowledge of P&C insurance is ideal, but not required.

  • Demonstrated ability to embrace AI and apply it to your role as well as use data-driven insights to drive innovation, productivity, and continuous improvement.

About Guidewire

Guidewire is the platform P&C insurers trust to engage, innovate, and grow efficiently. We combine digital, core, analytics, and AI to deliver our platform as a cloud service. More than 540+ insurers in 40 countries, from new ventures to the largest and most complex in the world, run on Guidewire.

As a partner to our customers, we continually evolve to enable their success. We are proud of our unparalleled implementation track record with 1600+ successful projects, supported by the largest R&D team and partner ecosystem in the industry. Our Marketplace provides hundreds of applications that accelerate integration, localization, and innovation.

For more information, please visit and follow us on Twitter: @Guidewire_PandC.

Guidewire Software, Inc. is proud to be an equal opportunity and affirmative action employer. We are committed to an inclusive workplace, and believe that a diversity of perspectives, abilities, and cultures is a key to our success. Qualified applicants will receive consideration without regard to race, color, ancestry, religion, sex, national origin, citizenship, marital status, age, sexual orientation, gender identity, gender expression, veteran status, or disability. All offers are contingent upon passing a criminal history and other background checks where it's applicable to the position.

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