Campaign Marketing Specialist

Role Summary

SG World is seeking a commercially-driven and creative Campaign Marketing Specialist. This role is essential for translating our core business objectives into engaging, multi-channel marketing campaigns that drive measurable ROI, focusing primarily on B2B audiences. This role will also support the SG World Group brands (SGW Payroll, SG World Europe, SG World USA) as required.

You will own the creative and commercial success of all campaigns, working in close partnership with the operations-focused Digital Marketing Specialist (DMS) and the Sales Leadership team.

About SG World

For over 50 years, SG World has been a trusted partner in providing practical safety, safeguarding and compliance solutions for businesses, schools and public sector bodies. Our diverse product range is designed to make it easy for organisations to adopt best practices into their daily routines. From visitor management systems to pre-use inspections, contractor management to safety signage, we're committed to helping organisations protect people, premises, and property.

Key Responsibilities

1. Campaign Strategy & Commercial Goals:

• Own the end-to-end planning, development, and execution of integrated marketing campaigns across all relevant channels (digital, social, email, print).
• Set clear, commercially-focused campaign objectives (e.g., lead volume, qualified pipeline, revenue targets) and track performance against defined KPIs (ROI).
• Conduct market and competitor analysis to ensure campaign themes and messaging is relevant, timely, and strategically positioned.
• Support the campaign needs of the SG World Group brands (SGW Payroll, SG World Europe, SG World USA), ensuring their specific commercial objectives are met within the overall marketing plan.

2. Creative Development & Content Execution:

• Develop compelling campaign concepts, messaging, and calls-to-action (CTAs) that directly address audience pain points and drive conversion.
• Be hands-on in the creation of content: write compelling ad copy, engaging email sequences, and high-converting landing page text.
• Create, adapt, and source necessary visual assets and imagery for campaigns, ensuring all deliverables meet brand guidelines and campaign objectives.
• Support the SEO content strategy for non-campaign assets (blogs and guides), including keyword research and content briefing, to improve organic visibility.

3. Audience & Data Acquisition:

• Develop a deep understanding of target audience segments and define precise targeting criteria for all campaigns.
• Prospect contact identification and data enrichment to ensure segmented lists are available to fuel campaign activity.
• Collaborate on the creation of segmented audience lists and provide scheduled content to the Digital Marketing Specialist (DMS) for technical deployment within HubSpot.

4. Performance Monitoring & Optimisation:

• Provide in-depth, campaign-specific performance reporting on lead generation, conversion rates, and ROI to the DMS, Sales Manager, and CEO.
• Use campaign performance data to generate actionable insights and provide recommendations for future campaign refinement and strategic adjustments.

Skills & Experience

Essential:

• Experienced in campaign marketing (ideally 3+ years) with a strong portfolio of successful, measurable campaigns.
• Proven experience working in a B2B environment with operational, health & safety, or compliance-focused audiences.
• Demonstrable commercial acumen with a results-oriented mindset (ability to tie activity directly to revenue).
• Exceptional hands-on copywriting, editing, and content generation skills.

Technical Competencies:

• Experience with HubSpot (or a similar CRM/Marketing Automation platform) for campaign execution.
• Familiarity with e-commerce platforms like Shopify and the user journey considerations unique to e-commerce.
• Proficiency in using design tools (e.g., Photoshop) to prepare image assets for campaigns.
• Understanding of the link between creative strategy and channel performance (PPC, Paid Social, Email).
• Adaptability: The ability to adapt to changing priorities and work effectively in a fast-paced environment.
• Communication and Teamwork: Strong communication and interpersonal skills with the ability to collaborate effectively within a team.

Personal Profile

The ideal candidate is a proactive and collaborative individual who thrives on both creativity and accountability. You must be able to work effectively alongside a technically-minded partner (the DMS), balancing creative ideas with operational constraints to deliver exceptional commercial results.

Personal Traits

• Organised
• Enthusiastic
• Flexible and adaptable to a developing role
• Good attendance and timekeeping
• Willingness to learn
• Helpful
• Team player

Job Type:

Full-time, Monday to Friday 8am to 4pm

Ability to commute/relocate:

Crewe: reliably commute or plan to relocate before starting work (required)

Work Location:

In person

Job Type: Full-time

Pay: £27,000.00-£30,000.00 per year

Benefits:

• Casual dress
• Free parking
• Health & wellbeing programme
• Life insurance

Work Location: In person