Marketing Officer

**JOB DESCRIPTION**

**Employment type**:
Full Time

**Salary**:
£21,000 per annum

**Hours**:
**Work location**:
You will be based at the Lyceum Theatre, Crewe and may be required to travel to and work at other Trafalgar venues.

**Purpose of the role**:
You will be a key player in the Lyceum’s Marketing team, working to achieve sales targets through the development and delivery of marketing activity for the venue’s live entertainment and community events programme. Working within a small team, in liaison with tour promoters, you will work across the full marketing mix, with a particular focus on digital marketing, social media channel management and community engagement.

**Closing date**:
Monday 19 September, 5 PM

REPORTING

You will report directly to the Marketing Manager.

In this role, you will also liaise regularly with the Theatre Director, Hospitality Manager and Creative Learning & Engagement Manager, Venue Management and Ticketing Teams.

**KEY ACCOUNTABILITIES**

**Marketing**
- As directed by the Marketing Manager and in partnership with external promoters and internal colleagues, create and manage effective marketing campaigns for live events to achieve agreed financial targets and marketing objectives.
- Oversee marketing campaigns and producer relationships for one-night products.
- Liaise with agencies as directed to produce print and other assets to market shows.
- Monitor campaign effectiveness and audience trends via data analysis from ticketing system, Google Analytics and Meta, for all campaign channels.
- Organise display of print in venue, including liaising with producers, signing off proofs, receiving and organising materials and ensuring Front of House displays and signage are up-to-date and relevant.
- Seek out opportunities for, and manage, block-booked advertising sites across channels to raise venue profile and market shows.
- As directed, work with colleagues and Central Ticketing Team to support the on-sale process including: asset creation, web page set-up, member communications, social media announcements and creation of marketing plans.
- Keep the venue website up to date, ensuring accuracy of information and maximising opportunity for online sales.
- As directed by the Marketing Manager, develop social media channels including Facebook, Twitter, Instagram and Tiktok to organically increase followers and engagement, promote shows at the venue on agreed schedules and respond to customer contacts.
- Run effective paid campaigns on social media channels to increase sales.
- Develop engaging campaigns to support Creative Learning projects, including Youth Theatre, to maximise participation.
- Create visually effective marketing content and ensure marketing meets brand guidelines.
- Copywriting and proofreading to a high standard.

**PR**
- Support and participate in promotional events on behalf of the Theatre. Ensure all Health and Safety procedures are adhered to, and risk assessments are completed.
- Support the development of relationships with local businesses which benefit ticket sales of productions; including proactive investigation and pursuit of promotional opportunities with local organisations.
- Ensure all Theatre events are included in key advertising and listings channels.

**Strategy**
- Review competitor offerings and communications on a regular basis to maintain a strong competitive advantage in the marketplace.
- Be aware of, and respond to, social media trends to develop an effective presence across platforms.
- Support the development of creative campaigns for high profile shows.
- Working within the Marketing team, develop and execute strategies to reach and engage new audiences in key target demographics to increase ticket sales.

**General**
- To represent the Marketing Department as required at meetings and promotions and note-take as required.
- Adherence to all Group and Theatre Health & Safety at Work procedures, to minimise the risk of injury and accidents, personal and to others.
- Any other related duties and responsibilities as may reasonably, from time to time, be required by the Marketing Manager.
- Promote sharing of skills and knowledge.
- Undertake personal training and development relevant to the successful execution of the job role.
- Dress in accordance with Company uniform policy and wear protective clothing where issued and instructed.

This Job Description is not an exhaustive description of your duties. You will be required to adopt a flexible approach to your role and responsibilities. In particular, from time to time, you may be required to undertake such alternative or additional duties as may be commensurate with your skills, experience and capabilities.

**PERSON SPECIFICATION**

In order to be considered for this post you will need to evidence and demonstrate:
**ESSENTIAL**
- Prior experience of working within a marketing department or relevant qualification.
- Excellent proofreading and creative writing skills.
- Eviden