Marketing & Revenue Operations Analyst

Description
Board Intelligence is a technology and advisory firm that supercharges boards with the science of board effectiveness. We build better businesses and benefit society.

Through a suite of AI-powered software tools, evaluation frameworks, and advisory services that distil twenty years of boardroom experience, we improve the efficiency of board processes and the effectiveness of boards.

We work with over 80,000 leaders and 3,000 organisations across the world, with clients across the Fortune 500, FTSE 100, and OMX 30. In 2024 we received substantial backing from K1 Investment Management – the leading B2B Enterprise SaaS investors. We are at the beginning of significant growth, and we're looking for superb talent to join us on this journey.

As we grow, we're fiercely protective of our culture and values. Many of us, including our founders, have families and other priorities, so we know the value of a supportive company.

The team is diverse and friendly. We value fun: most days you'll find a social event or learning opportunity to get involved with, including company socials, away days, and philanthropic activities.

Our Mission
We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefiting society.

The Role
We're looking for a Marketing & Revenue Operations Analyst to join our thriving team and partner with our Marketing function. This is a hands-on, analytical role perfect for someone who loves solving complex business problems while directly supporting marketing performance and revenue growth.

The Data & Revenue Operations team enables high performance for our Go-To-Market teams (Sales, Marketing and Customer) and Finance by delivering data, insights and technical solutions to optimise revenue-generating processes. We maintain and improve a fully adopted tech stack across all revenue functions, with Salesforce at the heart of these systems.

We're looking for someone at the cutting edge of tooling and AI, applying these capabilities to enhance commercial stacks and internal operations. The right person will be strategic, highly analytical, and hands-on; able to roll up their sleeves, spot the "so what" in the data, and communicate it clearly and concisely to drive action.

Marketing is where some of our biggest bets are made, and this role is central to helping us measure performance outcomes more intelligently; so we can identify when to pivot or double down with confidence.

Main Responsibilities

The BIG things

• Support HubSpot Marketing Hub operations and campaign analytics as the primary marketing platform owner.
• Analyse and optimise 6Sense products (Sales Intelligence, Conversational Email, ABM) to provide insights on intent signals, AI-powered emailing and ABM tools.
• Build and maintain marketing performance dashboards and automated reporting workflows that drive investments and strategic decisions.
• Create marketing performance reports for the Board and C-suite including pipeline contribution/coverage, ROI analysis, and campaign/channel effectiveness.
• Partner closely with the Marketing team to deliver data analysis that drives campaign optimisation and strategic decisions.
• Develop lead scoring models, attribution frameworks, and conversion analysis across the marketing funnel.
• Manage marketing-focused projects within the broader D&R team portfolio.
• Support Go-To-Market leaders with marketing insights and operational recommendations that drive revenue strategy.

The little, but still important things

• Work with Salesforce integration points that support marketing attribution and lead tracking.
• Collaborate with Sales and Customer Success teams to ensure seamless lead handoff processes and attribution tracking.
• Ensure data integrity across marketing systems and maintain clean, actionable marketing databases.
• Implement and maintain marketing data validation rules and lead quality frameworks.
• Support marketing compliance requirements including GDPR (and other international equivalents) and consent management.
• Work with the broader Data & Revenue Operations team on integrated analytics and commercial analysis projects.

Requirements
Critical Skills

• Strong understanding of B2B SaaS marketing funnels, lead scoring, and attribution models.
• Strong analytical skills with experience in marketing performance measurement and core metrics.
• Project management skills - the ability to understand a problem, scope out requirements, plan actions, document work, execute plans and train on/embed changes.
• Logic and problem-solving skills; the ability to understand a problem and work through it to find the best solution.
• Communication skills; the ability to manage stakeholder expectations and effectively communicate with cross-functional teams to understand their needs and translate them into requirements.
• Collaboration skills; required for working within the team and effectively with cross-functional teams to understand requirements and align tools and processes.

Technical Skills

• HubSpot (Marketing Hub) - essential
• Intent data platform (6Sense preferred)
• Account-based marketing tool (6Sense preferred)
• Salesforce Sales Cloud
• Experience with revenue operations tools - Salesloft, BoardEx, Zoominfo, Gong and PlanHat or similar competitors is a plus

Nice to Have:

• Experience with project management tools like Jira
• Background in data analysis and commercial analytics
• Previous experience in a revenue operations environment

Benefits
We pride ourselves on our great working environment and package. Here's some of what's on offer:

• Private Pension Scheme
• BUPA Health and Dental insurance
• Group life insurance: 4x annual salary
• 26 holiday days per calendar year in addition to Bank Holidays
• Cycle to work scheme
• Employee Assistance Program including Bereavement and Probate Helpline
• Eyecare and Flu Jab vouchers
• Enhanced Parental Leave