Head of Marketing

Head of Marketing - Translation Services (THG Fluently)Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.Join to apply for the Head of Marketing - Translation Services (THG Fluently) role at THG Ingenuity.About THG IngenuityTHG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.About THG FluentlyFor 23 years, Fluently has provided expert translation services to major brands around the world, and since 2018 has been part of the tech giant, THG Ingenuity. Fluently enables brands to enter and disrupt international markets through localisation, ensuring no market is out of reach.About the RoleThe Head of Marketing will lead the development and execution of strategies that drive awareness, generate qualified leads, and support sales growth. This is a pivotal role within our B2B Marketing team, responsible for owning campaigns end to end – from insight and planning through to delivery, measurement and optimisation. You’ll work cross-functionally with Sales, Product, Channel and Creative teams to deliver compelling messaging and results-driven campaigns across digital, content, events, and paid channels.Role & ResponsibilitiesDefinition & delivery of the end-to-end Marketing plan for THG Fluently in context of the GTM plan, with campaign components across Website, Social Commerce and Agentic AI.Definition & management of the full-year Marketing budget, ensuring ongoing optimisation in accordance with results and delivery to target across the full lead funnel.Development & ongoing management of the THG Fluently lead model to govern Marketing ROI.Definition & delivery of an integrated campaign structure which delivers sufficient lead generation, lead nurture and lead close. This will involve working closely with Operations, Technology, Sales, Teams across THG Ingenuity & Business Development.Management and coordination of all stakeholders which will bring campaigns to life – from content production through to performance channels, SEO & content, PR, product marketing, Events & CRM.Ownership of briefs to all channels on any hygiene projects to boost performance in line with your overall short, medium & long-term strategy.Close alignment with Ingenuity marketing operations to ensure sufficient performance intel + optimisation across campaign delivery & website performance.Close alignment with Product Teams to ensure all solutions are showcased in the correct way, providing a solid platform to be amplified in market.Preference for experience in the localisation industry and involvement in rebranding campaigns to align with AI products and tools.Reporting ownership to senior stakeholders to update on strategic progress + Marketing performance.KPIsEffectiveness of Marketing strategy short & long-termHard KPIs – MQLs, SQLs, SQOs, new webform completions, Marketing generated B2B deals won, ROISoft KPIs – Website visits & engagement, social impressions (paid + organic), PR share of voice, channel performanceDiversity & InclusionTHG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.Application NotesBecause of the high volumes of applications our opportunities attract, we endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further. xpwpeyx Job DetailsSeniority level: ExecutiveEmployment type: Full-timeJob function: Marketing and SalesIndustries: Software DevelopmentLocation details and recent postings are provided on the listing page.#J-18808-Ljbffr