Strategy Director

Join to apply for the Strategy Director - CX/Digital role at MRM.Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Strategy Director, CX / DigitalHybrid role with 3 days in our Bishopsgate London officeWe Are MRM UK.MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. We work in a borderless, integrated way to help businesses grow meaningful relationships with people. As part of McCann Worldgroup and the Interpublic Group (IPG), we span 35 offices worldwide, bringing global reach with local expertise.As a Strategy Director at MRM you will shape transformative solutions for our clients, blending experience strategy, CRM, and communications planning. You will lead strategic thinking across accounts, develop impactful communications strategies, and craft experiences that drive meaningful connections between brands and people.The RoleLead strategic thinking on large‑scale, complex experience transformation engagements.Help define experience visions and product strategies that turn opportunity into new digital experiences.Develop CRM and communications strategies targeted to both B2B and B2C audiences.Collaborate with multidisciplinary teams—including Creative, Data, Technology, UX, and Business Leadership—to craft innovative solutions that deliver measurable impact.Design customer journeys that identify jobs to be done, moments that matter, and barriers to overcome across emotional, functional, and cultural needs.Translate insights into compelling briefs, messaging matrices, and tactical plans that link business objectives to meaningful customer touchpoints.Identify opportunities to creatively capture and activate 0‑ and 1st‑party data.Activate CRM strategies with martech and automation platforms (e.g., Adobe, Salesforce) and continuously optimize performance through testing, analysis, and best practices.Partner with senior clients and agency leadership to set vision, align teams, and represent strategy at the highest level.Manage, mentor, and inspire strategists to improve their craft and grow their careers.Contribute to MRM’s IP, thought leadership, and future‑facing strategy offering.About YouYou are an experienced strategic leader who thrives in the details while keeping sight of the big picture. You bring curiosity, collaboration, and bold thinking to solve complex client challenges.8–10+ years of strategy or consulting experience in an agency or consultancy environment.Strong expertise in CRM, communications planning, and digital experience strategy.Proven track record in developing and implementing marketing and digital strategies that drive business growth.Core consulting skills, including research design, insight development, workshop facilitation, and storytelling.Ability to mine culture, category dynamics, and audience behaviours to distill actionable insights.Familiarity with marketing technology platforms (Adobe, Salesforce, etc.) and an understanding of performance measurement.Excellent written and oral communication skills, with the ability to simplify the complex and inspire teams and clients alike.Experience managing and coaching junior strategists.A collaborative spirit, adaptability, and optimism to find the right answer.Our Culture – It’s not just our work that drives impact—it’s our people. We’re an ambitious, diverse, and collaborative team that values curiosity, inclusivity, and creativity. We foster a flexible working environment, enabling our people to balance life and work in a way that supports their best performance.Equal Opportunities – MRM is proud to be an equal opportunities employer. xpwpeyx We are committed to fair and unbiased recruitment, development, and progression, supporting every team member to realise their potential regardless of age, origin, ethnicity, gender, sexual orientation, physical ability, or beliefs.#J-18808-Ljbffr