Head of Formats

OverviewJoin to apply for the Head of Formats role at StudioB. Studio B are looking for a visionary Head of Formats to join our team full-time in London. Studio B is an award-winning digital-first studio, creating branded entertainment for some of the world’s most iconic brands. Our social-first approach has generated over 15 billion views and an audience of more than 25 million followers globally. We combine creativity with cutting-edge technology, including a leading VFX team and an AI task force, to shape the future of digital storytelling. This is an opportunity to lead a new creative division and build franchises for digital platforms.Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.Reporting into the CEO and Founder, you’ll be responsible for developing a slate of IP—from simple, high-engagement formats to premium, large-scale productions—and leading a team to develop, produce and distribute content with access to Studio B’s production resources.Key ResponsibilitiesDevelop and lead the vision for a slate of original, digital-first shows and formats.Build and manage a high-performing team spanning development, social and strategy.Oversee end-to-end execution—from ideation and pilot testing through to full production and distribution.Work alongside the in-house production team to bring ideas to life at speed and scale.Craft commercial viability for each format, ensuring brand fundability and audience growth.Proactively identify and reach out to potential partners, commissioners, networks and platforms to secure development opportunities, funding and distribution.Pitch shows to brands, broadcasters, platforms and investors to secure funding and partnerships.Collaborate with marketing and social teams to optimise content for platform performance and community engagement.Track performance and evolve the slate based on data, audience response, and commercial outcomes.What Success Looks LikeLaunch a slate of new shows, with a handful gaining significant viewership and/or commercial traction.Demonstrate a net positive return on investment for the formats department.Build a team that functions independently and delivers at a high standard of creative and operational excellence.Establish Studio B as a leader in digital-first entertainment formats.Skills and ExperienceDeep expertise with YouTube, understanding what makes content succeed creatively, culturally, and algorithmically.Experience building or leading a team that launched successful digital shows—especially on YouTube.Understanding platform algorithms, viewer behavior, and what makes content viral.Think in IP, not just content—ability to build formats that scale into franchises.Creatively and operationally proficient: an ideas machine who can also execute.Confident pitching to clients, brands, and partners to secure branded partnerships.An inspiring leader who can build, manage and motivate teams to deliver great work at pace.AI friendly with at least moderate experience using a range of tools.Bonus Points (Non-Essential Experience)Experience in branded entertainment or working with brands to fund IP.A network of agency or platform contacts.Familiarity with talent, creators, or influencer-driven formats.Perks Impact - a chance to build and lead a new department from the ground up. Creative Culture – work with bold creatives in the game. Fun, Fast-Paced Vibes – we work hard, play harder, and love what we do. Big Brands, Big Projects – your work will be seen by millions. xpwpeyx Room to Grow – ambitious and results-driven individuals can progress quickly here.#J-18808-Ljbffr