Senior Divisional Marketing Manager

This role requires you to lead the strategic creation, management and execution of key marketing initiatives within our Recruitment Division. As a senior member of the Recruitment marketing team, you will be responsible for developing and delivering comprehensive demand generation and customer marketing strategies that promote our portfolio of recruitment technology solutions. You will own the success of divisional marketing programs, report to senior leadership, and work closely with sales, product management, and external partners across the recruitment technology sector. This job requires excellent proven digital marketing expertise coupled with strong strategic thinking, leadership capabilities, and the ability to leverage AI and emerging technologies to drive marketing innovation in a fast‑paced, rapidly changing environment. Responsibilities Develop and execute comprehensive multi‑channel demand generation strategies and campaigns aligned to proposition personas/audiences and sales objectives to build pipeline and achieve revenue goals across the Recruitment division. Lead the divisional marketing strategy covering all recruitment technology propositions including ATS/CRM solutions, AI‑powered recruitment tools, and talent acquisition platforms. Manage and optimise all inbound and outbound demand generation channels including email, digital advertising, SEO, webinars, social media, and emerging AI‑powered marketing platforms. Design and execute sophisticated ABM programs that successfully engage target accounts and move them effectively through the buyer's journey, utilising AI‑driven personalisation and predictive analytics. Leverage AI and machine learning tools to optimise campaign performance, audience targeting, content personalisation, and marketing automation workflows. Performance management and analytics: continually track, measure, analyse and report on effectiveness of demand creation campaigns and impact on pipeline for multiple stakeholders, utilising AI‑powered analytics tools to derive insights, making strategic recommendations for future programs and investments, reporting on results versus targets, and adopting innovative AI‑driven approaches. Strategic stakeholder management: collaborate with and influence a variety of senior stakeholders — C‑level executives, sales leadership, marketing, product and product marketing teams. Stay ahead of AI innovations in marketing technology and identify opportunities to implement cutting‑edge solutions that drive competitive advantage. Lead a team of 2 direct reports. Qualifications A proven track record in digital demand generation marketing that accelerates growth in sales, new customer acquisition and market leadership within B2B technology environments. Extensive marketing experience across strategic planning and execution with a strong understanding of media content and its application throughout the customer lifecycle. Demonstrated experience leveraging AI tools for marketing optimisation including AI‑powered content generation, predictive analytics, chatbots, personalisation engines, and marketing automation platforms. Experience in data‑driven campaign management, using advanced reporting tools and AI analytics to analyse performance and drive strategic planning (Marketo, Salesforce, Tableau, HubSpot, or similar platforms). Proven expertise in developing and delivering go‑to‑market strategies for B2B technology solutions. Strategic thinker with a can‑do/take‑charge attitude and high energy, comfortable operating in the fast‑paced and dynamic environment that is Access. Knowledge of MarTech stack and its strategic application, with emphasis on AI‑enabled marketing technologies. Passionate about customers with an inquisitive mind and curiosity around innovation in marketing, particularly AI and emerging technologies. Proven experience managing and prioritising multiple complex projects simultaneously. Excellent verbal, written, presentation and analytical skills with the ability to communicate complex AI concepts to non‑technical stakeholders. Experience in the recruitment technology sector or B2B SaaS is highly desirable. The Access Group is one of the largest UK‑headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid‑sized organisations in commercial and non‑profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs approximately 8,500 people, continuously driving product innovation and customer service excellence. £60,525 per year – estimated. Benefits and Compensation Contract NEW. We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. – is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. #J-18808-Ljbffr