Sales Coordinator

Join to apply for the Sales Coordinator role at Canary Wharf Group Department: VertusCompany: Vertus Residential Management LimitedReporting to: Sales Manager Job Summary We’re looking for an ambitious and proactive Sales Coordinator to support sales operations at 3 & 15 West Lane, featuring 378 premium serviced apartments in Canary Wharf’s prestigious Private Estate. This role is integral to driving revenue and securing new business. The Sales Coordinator will act as a key touchpoint for prospective residents and corporate clients, delivering persuasive sales communication, handling enquiries with pace and accuracy, and ensuring exceptional conversion from lead to booking. The position will support lead generation, account management, and revenue initiatives, while maintaining a deep understanding of market trends and the competitive landscape. Strong relationship stewardship will be essential to foster loyalty and position Vertus Edit as the preferred accommodation partner in Canary Wharf. As part of a newly launched development, this role offers significant growth potential and the opportunity to influence the future shape of the sales operation. Main Responsibilities Respond to inbound sales enquiries and proactively qualify opportunities to drive maximum conversion. Ensure all meeting room enquiries are actioned within the same day whenever possible, or within a strict 24‑hour turnaround. Build and strengthen relationships with existing and new customers to enable future bookings. Represent the hotel at trade shows, FAM Trips, and customer events to drive brand awareness. Develop relationships within the Canary Wharf community to strengthen and expand customer base for sales opportunities. Lead the coordination of group, relocation, and corporate bookings from proposal through to confirmation, ensuring positive commercial outcomes. Prepare internal briefing materials for VIP arrivals to protect account satisfaction and repeat business. Identify and reach out to potential customers to generate new business opportunities. Drive exceptional sales service delivery aligned with Vertus Edit brand standards and KPIs. Implement proven sales techniques and follow‑up protocols to maximise enquiry‑to‑conversion performance. Deliver compelling site tours for prospective corporate clients and bookers to secure commitment. Assist Sales Manager in execution of the hotel Annual Sales Plan. Support the Sales Manager with RFP submissions, account retention activities, and presentation materials. Contribute to the creation of standard operating procedures, sales templates, and efficiencies that enhance commercial performance. Work closely with Operations and Front of House to protect service excellence throughout the client journey and secure repeat business. Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services. Manage daily, weekly and monthly communication via email, Hubspot and Mews. Person Specification Proven experience in hotel sales/reservations, preferably in the aparthotel sector. Knowledge of property management systems PMS (MEWS PMS desirable) however full training will be provided if required along with ongoing access to MEWS market leading training resource. Strong organisational skills with attention to detail. Ability to work effectively under pressure and handle multiple tasks. Proficient level of English, and exceptional communication skills, both verbal and written. Proven experience in sales activations and internal and external collaboration is essential. Proficient in Microsoft Office Suite or similar tools. Have strong selling skills and an understanding of reservations and revenue management. Be a pro‑active team player who easily connects with others. Knowledge of Canary Wharf market and corporate travel trends. Familiarity with GDS and RFP processes. Right to work in the UK required. Health Safety And Welfare Responsibilities All staff are required to fulfil their legal duty to take reasonable care for the health and safety of themselves and others who may be affected by their acts and omissions, and to follow all guidance and instructions given in this respect. Further details regarding Health & Safety responsibilities are set out in the Health & Safety Policy in the Administrative Rules and Procedures, and the Health, Safety & Welfare Manual. Environmental, Social & Governance (ESG) Responsibilities Recognising the centrality of ESG principles within our organisation, we have developed a comprehensive ESG Strategy. It is imperative that all staff members understand and adopt this strategy into their respective roles. This includes adhering to environmental regulations, minimising waste, supporting nature within our urban environment, and facilitating positive change for those in need within our community and utilising our volunteering. Quality Management Responsibilities In line with the latest ISO 9001 requirements and our dedication to quality management, all staff are mandated to comply with system requirements as detailed within the Company Quality Manual & Policies. Additionally, it is vital to ensure the effective implementation of all Procedures, Plans, and Forms within our Electronic Document Management Systems (EDMS) to meet the ISO 9001: Quality Management Standard. Company Values Commit to Excellence Act with integrity and deliver high performance Put our customers at the heart of what we do Resolve issues by providing high quality solutions Foster Collaboration Find opportunities to collaborate with others across the business to achieve shared goals Encourage inclusive networks and treat others with respect and fairness Use knowledge to work effectively with suppliers / contractors to meet shared goals Encourage Engagement Confident in making decisions appropriate to the role Learn from mistakes and listen to constructive feedback to improve performance Prioritise safety and actively support community, wellbeing and sustainability programmes Take Ownership Take pride in delivering high quality service which exceeds expectations Committed to opportunities for self‑development Take responsibility for my own performance and look for ways to improve Embrace Innovation Embrace change and innovation Proactively suggest ways to improve our business and encourage others to share ideas See new challenges as opportunities to deliver effective change What We Offer Diversity and Inclusion\We recognise the importance of embracing diverse experience, skills and perspectives at all levels and operating in an inclusive working environment, in order for everyone to reach their full potential. We also recognise that it makes business sense, since being an inclusive employer leads to better business performance and higher levels of employee engagement and satisfaction. We welcome applicants with diverse backgrounds, perspectives and skills and are committed to fostering a culture whereby everyone can reach their full potential. Flexible Working As an inclusive employer, we recognise the positive impact flexible working can have on an individual, their wellbeing, engagement and productivity. Therefore, we are open to consider flexible working arrangements, both temporary or permanent. Learning and Development At Canary Wharf Group, our employees receive a wide range of support to help improve their skills and achieve their career goals. We offer development opportunities through classroom and e‑learning training, mentoring, cross department experience and on the job learning. We heavily invest in our staff attaining accreditations to develop existing and new skills, support chartered status, sponsorships and provide further educational opportunities which are job and business related. We never stand still and continually invest in developing skills and knowledge to ensure individual and company growth. Other Benefits We are committed to building a safe, happy and healthy community for our employees and we offer a comprehensive range of benefits, all designed with our employees and their wellbeing in mind. From generous pension and insurance plans, to health benefits, subsidised gym membership, store discounts and family leave, our benefits package allows our employees to choose the benefits that suit them and their individual needs. If you are interested in joining our highly professional and skilled team for our next exciting phase of development, please complete the form on this page to apply online. Early applications are encouraged as we reserve the right to appoint at any point. #J-18808-Ljbffr