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Marketing and PR Manager

2 weeks ago

Lancaster, United Kingdom Curtin University Dubai Full time

LANCASTER UNIVERSITY GHANAMARKETING AND PR MANAGER Transnational Academic Group, in partnership with Lancaster University UK, delivers British undergraduate, postgraduate and foundation programmes at its campus in Ghana. Why Us? Because Values Matter We are a university of global significance, but our strength lies in the principles that define us. When you join us, you become part of a culture that: Pursues Excellence – We set high standards in education and recruitment, ensuring every interaction reflects quality. Inclusive Community: Celebrating diversity and using language as a bridge to connect. Teamwork: Collaborating across various teams to shape student experiences. Ethical Operations: Acting with integrity, transparency, and fairness. Innovation: Encouraging and expecting bold ideas in outreach. Employee Growth: Investing in people through mentorship, training, and career advancement. Meaningful Impact: Creating both global and local change by building the next generation of African leaders. The Role Responsible for managing all marketing and PR activities of the company, including digital marketing strategies, external branding, internal collaterals to support student recruitment and ensure return on investment. Execute short- and long-term strategic marketing plans that maximize the return on key program objectives. Works across the University to develop strategies that broaden awareness/interest, increase student applications, and drive yield for Lancaster Ghana’s Foundation, Undergraduate & Postgraduate programs. Develop, operationalize and implement annual marketing strategies and plans and align marketing plans with TAG’s objectives and strategies. Undertake research and market analysis to support LUG’s business plans/strategies. Manage the annual marketing/communication advertising budget; secure budget approval and manage effectively in line with objectives. Evolve and implement branded messaging through all content to ensure the consumer voice and relevant brand components are accurately and consistently represented across our channels of communication. Partner with internal stakeholders to increase engagement with key audience segments, develop and lead initiatives to support new and ongoing strategies and tactics. Strengthen the prospective student audience/market understanding through surveys and focus groups. Leverage findings to recommend innovative opportunities that will inform both downstream and upstream marketing. Qualification and Experience A master’s degree in marketing, Marketing Communications, MBA (Marketing option) or a related discipline Professional certification in marketing i.e., CIM, etc. Professional certification in Advertising At least 6 years post-qualification relevant work experience Qualified persons should please send their Curriculum Vitae (CV) together with a Statement of Interest to hr.ghana@transnatedu.com and mention MARKETING AND PR MANAGER in the subject line. Only shortlisted candidates will be contacted. Deadline–30 th September 2025. #J-18808-Ljbffr