Paid Social Account Manager

2 weeks ago

London, Greater London, United Kingdom KINESSO Full time

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About Us

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Role Description

This role is for a Paid Social Account Manager, working on our Disney Shop client. The Account Manager leads the day-to-day activity and priorities for the client, working towards short and long-term client goals. Reporting into the Biddable Group Account Director, you will be collaborating on creating the strategic roadmap and development of your client's accounts, the planning of upcoming activity and the organization of your team. You will work with junior team members, and be responsible for organizing their workload, overseeing the quality of their work and training needs.

Key Responsibilities

Strategic Digital Marketing

  • Establish an understanding of all areas of KINESSO's expertise and the products/services we can provide to your clients
  • Contribute in developing new products and ways of working that improve Paid Social results
  • Develop an understanding of the various digital media channels (Display, eRetail, Paid Search) and the role of Paid Social
  • Help to educate the clients on Paid Social strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities
  • Manage our relationships with platform reps, and represent the client's goals and objectives during strategic meetings
  • Keep up to date with and lead the testing of new Paid Social products and platforms, including advanced features and beta trials.

Leadership & Management

  • Lead the day-to-day client relationship, campaign or project development and execution
  • Ensure that all client campaigns follow the internal Paid Social process
  • Provide consistent and effective support to Account Directors / Client Services / Performance and Strategy teams
  • Prepare and lead performance review presentations
  • Lead development of regular results analysis & reporting, recommendations and presentations
  • Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours

Excellence in Client Service

  • Work to understand your client's pressures and internal demands to ensure KINESSO provides the right response at the right time in the right manner
  • Build an understanding of the client's business and digital marketing objectives, and develop strategies to help meet those objectives
  • Effectively set and manage client expectations
  • Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well
  • Ensure all media schedules, forecasts and recommendations are fit for client and it's easy for the client to access
  • Provide counsel to client's marketing issues and opportunities, engaging the Group Account Director as appropriate
  • Monitor your client's competitors and their activity

People Management

  • Actively nurture the goal of making KINESSO an enjoyable place for staff to work and for clients to engage with
  • Develop the skills and knowledge of the Account (Senior) Executive(s) through mentoring, supervision and providing feedback on performance
  • Delegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workload
  • Identify opportunities for Account (Senior) Executive(s) to take ownership of tasks or projects to develop and grow

Desired Skills & Experience

  • You must have Paid Social experience, responsible for planning and managing campaigns across Meta, TikTok and ideally a 3rd platform
  • Experience managing large budgets and delivering strong results for large brands across multiple markets and product types
  • Be a trusted, knowledgeable source of information and developments in Paid Social developments and market trends
  • Communicate effectively at all levels, both up and down
  • Able to work in high pressure environment and resolve client issues
  • Analytical, yet operate strategically, with understanding of the 'big picture'
  • 'Hands-on' approach to operations: Plans, assigns and directs work, time, material, people
  • Work with an attitude of 'it's up to me to make it happen'

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

  • Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Electric vehicle salary sacrifice car scheme
  • Interest-free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more
Seniority level

Not Applicable

Employment type

Full-time

Job function

Advertising

Industries

Advertising Services

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