Social Media Manager

2 weeks ago


Sidcup, United Kingdom House Of Willow Alexander Full time

Content First Social Media & Content Manager Sidcup, Greater London ( onsite) | Full-time The Role We’re looking for a content-first, strategic second Social Media & Content Manager who doesn’t just “post”—they craft moments. You’ll be the in-house visual and editorial heartbeat of House of Willow Alexander, responsible for capturing and conveying our unique tone across platforms in a way that builds brand equity, emotional resonance, and commercial value. This is not a scheduler role. We’re not looking for another Canva carousel factory. You’ll be deeply plugged into the business — from our garden design and interiors team to behind-the-scenes shoots, brand drops, and The Hearth (our lifestyle magazine). You’ll know what’s happening, and how to translate it content that performs across IG, TikTok, Pinterest and LinkedIn — all while remaining editorial, aesthetic, and on-brand. What You'll Be Responsible For: 🎥Create native, scroll-stopping content(Reels, Stories, TikToks, carousels, graphics, interviews, memes, and product features) that build brand awareness and affinity 📅Own the monthly and weekly social content calendarin alignment with commercial goals, launches, seasonal rhythms and cultural moments ✍️Write witty, intelligent captions and microblogsin our voice — editorial, emotionally intelligent, aesthetically aware and gently humorous 🧠Collaborate with the PR/Partnerships Managerto cross-activate influencer and partner campaigns 🛠️Edit, style and deliver content across multiple formats, using tools like CapCut, Lightroom, Adobe CS, or Canva Pro 🔍Track analytics, interpret what works, and adapt content accordingly with performance insights and platform trends 🌿Show up on-site: you’ll regularly be on set, and in the thick of real-life service delivery to capture raw, compelling, in-the-moment content Who We're Looking For: 3–5 years experience in social or content roles within a premium brand(lifestyle, interiors, fashion, or sustainability) A maker mentality— you love to produce, write, edit, style and publish at speed without sacrificing beauty or tone A deep understanding of brand storytelling — you know the difference between content and communication A sharp creative eye and editorial instinctwith understanding of aesthetic composition and emotional narrative Comfort behind the lens (iPhone or camera) and confidence with editing tools (CapCut, Lightroom, Adobe CS) Up-to-date with Instagram and TikTok trends but not trend-driven— you lead with concept, not mimicry Excellent grammar, syntax and spelling — you’re fluent in tone of voice Nice-to-Haves: Photography/videography background Experience launching content formats (e.g. IG Lives, interviews, community stories) Blog writing or editorial layout experience Comfort working with performance teams or creative strategists Perks & Culture: 🌱 Free HoWA membership 🛠️ Staff discount across all services and store 💻 Creative tools & development budget 🫶 Access to editorial archive, partner discounts, and event invitations 📈 Progression opportunity into Editorial Lead as we scale #J-18808-Ljbffr


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