Social Media Manager

1 week ago


Sidcup Kent, United Kingdom House Of Willow Alexander Full time

Content First Social Media & Content Manager   Sidcup, Greater London ( onsite) | Full-time The Role We’re looking for a content-first, strategic second Social Media & Content Manager who doesn’t just “post”—they  craft moments . You’ll be the in-house visual and editorial heartbeat of House of Willow Alexander, responsible for capturing and conveying our unique tone across platforms in a way that builds  brand equity, emotional resonance, and commercial value . This is not a scheduler role. We’re not looking for another Canva carousel factory. You’ll be deeply plugged into the business — from our garden design and interiors team to behind-the-scenes shoots, brand drops, and The Hearth (our lifestyle magazine). You’ll  know what’s happening , and how to translate it into content that performs across IG, TikTok, Pinterest and LinkedIn — all while remaining editorial, aesthetic, and on-brand. What You'll Be Responsible For: 🎥  Create native, scroll-stopping content (Reels, Stories, TikToks, carousels, graphics, interviews, memes, and product features) that build brand awareness and affinity 📅  Own the monthly and weekly social content calendar in alignment with commercial goals, launches, seasonal rhythms and cultural moments ✍️  Write witty, intelligent captions and microblogs in our voice — editorial, emotionally intelligent, aesthetically aware and gently humorous 🧠  Collaborate with the PR/Partnerships Manager to cross-activate influencer and partner campaigns 🛠️  Edit, style and deliver content across multiple formats , using tools like CapCut, Lightroom, Adobe CS, or Canva Pro 🔍  Track analytics , interpret what works, and adapt content accordingly with performance insights and platform trends 🌿  Show up on-site : you’ll regularly be on set, and in the thick of real-life service delivery to capture raw, compelling, in-the-moment content Who We're Looking For: 3–5 years experience in social or content roles within a  premium brand (lifestyle, interiors, fashion, or sustainability) A  maker mentality — you love to produce, write, edit, style and publish at speed without sacrificing beauty or tone A deep understanding of brand storytelling — you know the difference between content and communication A sharp creative eye and  editorial instinct  with understanding of aesthetic composition and emotional narrative Comfort behind the lens (iPhone or camera) and confidence with editing tools (CapCut, Lightroom, Adobe CS) Up-to-date with Instagram and TikTok trends but  not trend-driven  — you lead with concept, not mimicry Excellent grammar, syntax and spelling — you’re fluent in tone of voice Nice-to-Haves: Photography/videography background Experience launching content formats (e.g. IG Lives, interviews, community stories) Blog writing or editorial layout experience Comfort working with performance teams or creative strategists Perks & Culture: 🌱  Free HoWA membership 🛠️  Staff discount across all services and store 💻  Creative tools & development budget 🫶  Access to editorial archive, partner discounts, and event invitations 📈  Progression opportunity into Editorial Lead as we scale



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