Social Media Manager

2 weeks ago

Sidcup, Greater London, United Kingdom House Of Willow Alexander Full time £25,000 - £40,000 per year

Content First Social Media & Content Manager

Sidcup, Greater London ( onsite) | Full-time

The Role

We're looking for a content-first, strategic second Social Media & Content Manager who doesn't just "post"—they 
craft moments
.

You'll be the in-house visual and editorial heartbeat of House of Willow Alexander, responsible for capturing and conveying our unique tone across platforms in a way that builds 
brand equity, emotional resonance, and commercial value
.

This is not a scheduler role. We're not looking for another Canva carousel factory. You'll be deeply plugged into the business — from our garden design and interiors team to behind-the-scenes shoots, brand drops, and The Hearth (our lifestyle magazine).

You'll 
know what's happening
, and how to translate it into content that performs across IG, TikTok, Pinterest and LinkedIn — all while remaining editorial, aesthetic, and on-brand.

What You'll Be Responsible For:

  • Create native, scroll-stopping content
     (Reels, Stories, TikToks, carousels, graphics, interviews, memes, and product features) that build brand awareness and affinity
  • Own the monthly and weekly social content calendar
     in alignment with commercial goals, launches, seasonal rhythms and cultural moments
  • Write witty, intelligent captions and microblogs
     in our voice — editorial, emotionally intelligent, aesthetically aware and gently humorous
  • Collaborate with the PR/Partnerships Manager
     to cross-activate influencer and partner campaigns
  • Edit, style and deliver content across multiple formats
    , using tools like CapCut, Lightroom, Adobe CS, or Canva Pro
  • Track analytics
    , interpret what works, and adapt content accordingly with performance insights and platform trends
  • Show up on-site
    : you'll regularly be on set, and in the thick of real-life service delivery to capture raw, compelling, in-the-moment content

Who We're Looking For:

  • 3–5 years experience in social or content roles within a 
    premium brand
     (lifestyle, interiors, fashion, or sustainability)

  • A 
    maker mentality
     — you love to produce, write, edit, style and publish at speed without sacrificing beauty or tone

  • A deep understanding of brand storytelling — you know the difference between content and communication

  • A sharp creative eye and 
    editorial instinct
     with understanding of aesthetic composition and emotional narrative

  • Comfort behind the lens (iPhone or camera) and confidence with editing tools (CapCut, Lightroom, Adobe CS)

  • Up-to-date with Instagram and TikTok trends but 
    not trend-driven
     — you lead with concept, not mimicry

  • Excellent grammar, syntax and spelling — you're fluent in tone of voice

Nice-to-Haves:

  • Photography/videography background
  • Experience launching content formats (e.g. IG Lives, interviews, community stories)
  • Blog writing or editorial layout experience
  • Comfort working with performance teams or creative strategists

Perks & Culture:

  • Free HoWA membership
  • Staff discount across all services and store
  • Creative tools & development budget
  • Access to editorial archive, partner discounts, and event invitations
  • Progression opportunity into Editorial Lead as we scale

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