Senior Content Marketing Manager, EMEA

OverviewJoin to apply for the Senior Content Marketing Manager, EMEA role at Clio.Get AI-powered advice on this job and more exclusive features.Clio is a global leader transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.Summary: We are currently seeking a Senior Content Marketing Manager to join our team in Ireland or the United Kingdom to play a critical role in growing our business. Clio has rapidly scaled to be one of the fastest-growing companies in Canada, with a global presence including offices in Dublin, Manchester, and Sydney. Today, more than 200,000 legal professionals use our technology across 100 countries. Clio’s ecosystem includes partnerships with over 250 app integration partners and Clio Certified Consultants. Clio’s Ireland-based team drives our EMEA expansion, primarily focusing on the UK and Ireland and supporting law firms across 60+ countries.What you’ll work onDevelop and lead our International content strategy, working closely with other members of the regional marketing teams.Establish and curate relevant thought leadership themes to inform our messaging across various campaigns.Own our content distribution strategy to maximise our reach in key markets, including working with law societies and media partners to leverage their channels.Manage a team of freelance writers to produce content, supporting them with detailed briefings, tone of voice and style guidelines and competitive keyword research.Tell the stories of Clio and our customers through case studies, testimonials, and video success stories.Monitor performance and regularly identify opportunities to update existing content and core site pages to increase competitiveness in search results.Work with the in-house digital strategy team and SEO agency to develop demand generation strategies based on search data and relevance to Clio’s goals.Regularly review and refresh keyword research within International to support the content strategy and share insights with the wider team.Inform and support the PR strategy with clear messaging and timely content aligned with key business themes.Craft and develop GTM messaging aligned to campaign content, ensuring consistency across awareness, consideration, and conversion materials.Partner with the EMEA growth marketing team to create content plans and engagement initiatives for core segments.Support product marketing in localising and creating content for feature releases in the EMEA region.Support backlink strategy by collaborating with other teams to promote content and drive links.What you may have5-7+ years of experience writing and editing content.Solid understanding and work experience in thought leadership, content writing, content marketing, and SEO keyword research.Proven experience with editorial SEO and crafting content that ranks and converts.Experience with Google Analytics, Google Search Console, and Wordpress.Analytical skills to dig into website data and track content performance.Exceptional writing, editing, and proofreading skills.Experience editing freelance writers and preparing detailed content briefs.A drive to create and workshop ideas into truly eye-grabbing copy.Demonstrate a keen interest in improving your craft by using AI.Ability to quickly get up to speed on the ins and outs of niche industries (in this case, the legal industry).A degree in professional writing, e.g., Communications, Journalism, or English.Ability to work independently and be proactive, organized, and collaborative.Bonus pointsExperience with B2B tech/SaaS.Experience related to the legal industry.What you will find hereCompensation is a main component of Clio’s Total Rewards Program. Highlights include:Competitive, equitable salary with health benefits and dental coverage.Hybrid work environment with local in-office expectations.Flexible time off policy.Pension contribution.Clioversary recognition program at 3, 5, 7, and 10 years.The full salary range for this role is €71,000 to €83,500 to €96,000 EUR. Salary bands may differ by location and currency. Benefits may differ by location. We aim to hire within the minimum to midpoint range; internal high-performers may be offered at higher bands.Diversity, Inclusion, Belonging and Equity (DIBE) & AccessibilityWe value diversity, equity and inclusion and are committed to equal employment opportunities. We encourage candidates from all backgrounds to apply. Clio provides accessibility accommodations during the recruitment process; please let us know your needs.Learn more about our culture at clio.com/careersDisclaimer: We only communicate with candidates through official @clio.com email addresses. #J-18808-Ljbffr