HEAD OF MARKETING

4 days ago

Manchester, United Kingdom House Of Fashion Associates Full time

Head of Marketing – Performance Sportswear Brand (D2C) Location: Manchester – full time, head office based. Our client, one of the fastest growing sports performance wear brands in the UK, is looking for a Head of Marketing to take full ownership of its sports/performance wear division and elevate it onto the global stage. You’ll oversee the entire marketing function – Creative, Social & Affiliates, PR, and external partners – ensuring every channel delivers bold, consistent, culturally connected campaigns that move the brand forward. This role is both strategic and hands‑on. You’ll craft the global marketing vision while guiding a small, ambitious team through day‑to‑day execution. An understanding of key commercial players – including retailers like JD Sports – is essential. What You’ll Lead Own and deliver a full‑funnel marketing strategy across brand, digital, community, and e‑commerce. Lead and develop a multidisciplinary team (Performance, Social, Affiliates, Creative). Define KPIs, budgets, and priorities that drive sustainable growth. Turn brand vision into clear, actionable plans across all channels. Ensure alignment with wider business objectives and commercial needs. Brand & Creative Oversee creative output across campaigns, drops, and content. Partner closely with the Creative Lead to ensure consistent, elevated visuals and narratives. Champion a culture of creativity, innovation, and authenticity. Social & Community Streetwear is built on credibility and culture – you’ll protect and grow both. Lead social, community, and affiliate strategies with authenticity at the core. Build and nurture relationships with athletes, ambassadors, creators, PR agencies, and external partners. Drive regional activations across the UK, EU, and North America to keep the brand at the heart of key cultural moments. Cross‑Functional Collaboration Partner with Product, E‑commerce, and Operations on launches, seasonal drops, and merchandising. Own the marketing calendar, campaign planning, and brand activations across the business. Qualifications & Experience 6–10+ years in marketing within the streetwear /sportswear space. Deep understanding of current and past streetwear trends and culture. Proven experience leading multi‑disciplinary teams. Full‑funnel expertise: brand + performance marketing. Strong creative instinct with the ability to shape compelling brand narratives. Data‑driven mindset with the ability to demonstrate ROI. Thrives in a fast‑paced, entrepreneurial environment. Visionary yet hands‑on – strategic thinker who isn’t afraid to roll up their sleeves. Confident communicator able to influence stakeholders at every level. Collaborative, team‑focused, and committed to developing others. Seniority @ Level Mid‑Senior level Employment Type Full‑time Job Function Marketing Retail Apparel and Fashion #J-18808-Ljbffr

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