Senior Marketing Planning Manager

Senior Marketing Planning Manager – Samsung Electronics UK Greater London, England, United Kingdom Position Summary We champion best‑practice marketing execution, ensuring consistent brand standards and improving return on investment through coordinated governance and smart operational design. Join a team at the centre of Samsung Europe’s sustainable, future‑ready marketing transformation. Our department leads the strategic investment that enables multiple subsidiaries to operate on a shared, scalable infrastructure — eliminating duplicated spend and driving meaningful efficiency across Europe. Our work also places you at the forefront of fast‑moving regulatory and technological shifts, empowering the business to respond quickly and effectively through agile, data‑driven initiatives. If you’re looking to shape how world‑class marketing is planned, delivered, and evolved across an entire region – this is your opportunity to make a lasting difference in how Samsung does marketing. Role and Responsibilities Full lifecycle governance of investment control Lead the end‑to‑end investment process, including strategic planning, investment review gates, quarterly steering, road‑mapping, KPI alignment, and completion reporting. Embed lessons‑learned processes to continually strengthen investment decision quality and operational discipline. Ensure all investments ladder up to annual strategic objectives and deliver measurable value. Business Case Excellence & KPI Leadership Lead the development of high‑quality business cases across divisions, setting industry‑leading KPI benchmarks and ensuring KPI definitions are consistent, measurable, and strategically meaningful. Lead MBO, ROI alignment, and performance calibration to improve investment efficiency year‑over‑year. Partner with Finance, Category, and Subsidiaries to ensure KPI frameworks drive commercial outcomes. Provide leadership that connects marketing efficiency with financial outcome delivery. Strategic Reporting & Performance Insights Deliver pan‑category (MX, VD, DA) reporting aligned with HQ/EHQ standards, consolidating Subsidiary performance into clear insights. Own Power BI dashboarding, ROI frameworks, business case templates, and completion review packs. Provide strategic insights that guide decision‑making at VP and Director levels. Total Investment to Market (TIM) Data Ownership & Advanced Analytics Lead analytics and dashboard development for Net Sales, Gross Margin, Trade Spend, ATL/BTL, digital performance, and division‑level insights. Own the integration of TIM (Sales Deduction + Marketing) data ecosystem across NERP, Finance Systems and Media to deliver a centralised view that enables efficient/effective management of investment. Translate data into actionable strategies that enable portfolio and market‑level investment optimisation. Ensure accuracy, completeness, and automation of all investment and performance datasets. Artificial Intelligence Analytics (AIA) Subject Matter Expert Lead the adoption of AIA‑driven analytics, forecasting models, and insight generation to elevate investment decision‑making. Develop AIA‑enabling tools (ROI predictors, media mix simulators, KPI anomaly detection, etc.) to improve operational efficiency and strategic clarity. Educate teams on AIA best practices and ensure safe, compliant, and high‑value implementation across the organisation. Cross‑Team Synergy & Value Enhancement Act as the integration link between Marketing, Finance, Sales, and Category teams to identify synergy opportunities and eliminate duplicated efforts. Drive enterprise‑wide investment optimisation initiatives that unlock balanced short to mid‑term value. Team Development & Business Administration Manage and coach junior analysts; build capability in BI tools, KPI literacy, modelling, and governance processes. Streamline administrative tasks by delegating routine approvals and system processes to AP and junior team. Create clarity, role alignment, and purpose across the investment management function. Process Standardisation & Governance Establish and maintain replicable KPI frameworks and investment governance models across EU16. Ensure all RFPs and strategic projects follow standardised KPI, ROI, and performance measurement requirements. Champion best‑practice processes, ensuring operational rigor and audit‑ready documentation. Operational Excellence & Innovation Ensure cost‑centre operations remain compliant with internal audit, finance, procurement, and compliance standards. Introduce process innovation to reduce complexity, shorten execution cycles, and improve cross‑team visibility. Optimise workflows for consistent execution of strategic BAU and unique custom projects. Cost Centre Management Oversee annual budgeting, forecasting, accruals, variance monitoring, and cost‑centre reconciliation from an investment management perspective. Maintain cost centre investment discipline while enabling strategic flexibility for marketing and operational priorities. Your key people management responsibilities Provide clarity on strategy, team purpose & value and define the key areas of focus and direction. Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities. Role model inclusion for your team to build trust and psychological safety. Manage the onboarding, off‑boarding process and the entirety of the colleague lifecycle process for all team members. Ensure communication with your team is a core focus area including cascade of information from Leadership Team and relevant business updates. Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner. Be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values. What We Need For This Role 7+ years in marketing analytics, investment governance/leadership Strong logic/hypothesis formulator Strong analytical and storytelling skills using data visualisation tools Fully LLM proficient: Demonstrated adoption of AI to benchmark, automate and deliver value enhancement to processes, tasks, analytics enhancement and delivery Excellent stakeholder management and communication skills Shown ability to manage cross‑functional governance processes Internal: Marketing Directors, Heads of Division (MX, VD, DA), Finance, D2C teams & Subsidiary end‑users External: Agencies, media partners, data providers Capability to coach junior analysts and manage multiple deliverables Microsoft Excel (Advanced) & Office Suite SQL / Python (Advantage) Power BI / Dashboarding track record NERP, SAP or equivalent ERP system experience Investment Management Ops Tools What Does Success Look Like ROI uplift across key campaigns Improved governance compliance and reporting efficiency Accuracy and timeliness of TIM and ROI reports Reduction in manual reporting time through automation Positive feedback from divisions and Finance Benefits of Working at Samsung Hybrid working – 3 days in the office and 2 days at home per week Bonus scheme linked to individual, team and company performance Car allowance Pension contribution Three volunteering days each year Holiday – 25 days plus bank holidays and an additional day off for your birthday Access to discounts on a wide range of Samsung products and a discount shopping portal Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency Up to 20 (pro‑rata) Partner Absence days per calendar year to be used in times of need Equal Opportunities We are an equal‑opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Computers and Electronics Manufacturing #J-18808-Ljbffr