Marketing Manager

3 days ago

Chertsey, United Kingdom Aldena Associates Ltd Full time

Your Key Responsibilities:
This role will join a team of 3 other marketers to support our display business.

You will be responsible for implementing the marketing plan for key products within the Display Category, with a key element being the execution of effective marketing campaigns, ensuring that all company marketing activities are fully leveraged and carriedout through all marketing streams. Work with the Display Product Managers to implement the marketing plans for the Display Categories across channels, supporting a 200m business
- Work with the Display Product Managers to implement the marketing plans for the Display Categories across channels, supporting a 200m business
- Implement and handle in-store environments for B2C product set, including POS, branding, aesthetics, brand compliance and continued upkeep of all these elements
- Be instrumental in supporting our monitor category across all SKUs, with the vision of increasing market share across the portfolio. This will include working with agencies to activate events, influencer programmes and handling paid media. The role willalso include garnering relationships with key partners, such as David Beckhams eSports team, Guild
- Create great working relationships with other areas of the business, MX, Corporate Marketing etc, to ensure the One message is deployed where possible
- Produce post activity reporting and data outputs to feed back into the business
- Be the specialist marketing lead for a defined product category
- Handle the processing of all paperwork associated with marketing spend including NDA’s, legal and financial agreements etc.
- Build weekly/monthly/quarterly and annual co-marketing and activation plans with nominated partners across B2B2B/B2B2C that create demand for our portfolio of Display products
- Co-ordinate and support events including trade shows, channel partner events and brand sponsorship opportunities
- Attending sales and team meetings to present marketing plans and gather feedback
- Effectively implement marketing activities to generate leads, drive conversion, and sell-through for our Display products utilising Eloqua and Sales Force
- Support the management of the full suite of activities: sales enablement, events, incentives, creative, social and PR
- Ensure the marketing budget aligned with your product responsibility is allocated in an efficient manner to improve return on investment.
- Based on projected sales, ensure that activity planned is in line with proposed accruals.

What we need for this role
- To be successful, you will possess the following skills and attributes:

- Experience working in marketing and comms within a technology
- Experience in a similar role as well as delivering marketing frameworks that drive channel growth
- Experience across the marketing mix
- Experience in balancing multiple projects simultaneously
- Commercial ability to produce business case and value on marketing spend
- Experience in handling complicated budgets and processes
- High level of experience with MS Office, in particular PowerPoint and Excel
- Experience of Eloqua and Salesforce software platforms a bonus
- Marketing qualification preferred but not essential

Key competencies & characteristics:

- Proactive
- Driven
- Dedicated
- Flexible
- Calm under pressure
- Able to prioritise, focus and re-prioritise when things change
- Strong team working skills - a collaborator
- Outstanding attention to detail
- A positive can do attitude

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