Marketing Manager, Conferences

Marketing Manager, ConferencesGartner – Join us to lead, formulate, and execute marketing campaigns for Gartner conferences that drive attendee revenue and qualified sales leads.What you will doWork with product research and conference program management to deeply understand product offerings and conference agendas, positioning Gartner’s conferences to potential attendees.Develop segmentation, competitive differentiation, targeted marketing, and market opportunity assessments.Create value‑based product/conference messaging & positioning, and story lines for promotion across emails, collateral, video, web, SEM and other channels.Analyze external client and attendee survey data from Customer Insights to inform campaign strategy and launch.Leverage the Digital Marketing Center of Excellence and analytics tools to identify the best channel mix for ROI.Define and execute campaigns aligned with the buyer journey – from lead acquisition to registration, using re‑targeting to maximize engagement.Improve sales teams’ ability to engage with segments through prospect conversation scripting and conference materials, maintaining a central repository of sales support tools.Cultivate program‑specific promotional opportunities (conferences, co‑branding partnerships, etc.) to generate leads and build sales pipelines.Execute all campaign elements, review performance metrics, and refine strategies to drive demand.Monitor demand conversion and registrations, surface challenges, and report results to stakeholders.Interact with functional groups, present marketing plans, and influence their approach to conference messaging and promotion.What you will needMetrics‑driven and insatiably curious, with 5+ years of outbound/digital marketing experience and responsibility for revenue through marketing channels.Bachelor’s degree preferred.Exceptional project‑management skills.Experience in marketing campaign creation, lead management, and pipeline conversion.Data‑driven and analytical; experience with Google Analytics is a plus.Great interpersonal, collaboration, and communication skills.Experience with email marketing and marketing automation (e.g., Eloqua).Fundamental design principles knowledge.SEO/SEM knowledge.Web content creation and content management skills; experience with Adobe Experience Manager a plus.Ability to balance analytical data with creative content and copy.Willingness to travel 10%+ per year both regionally and internationally.Who you areProcess‑driven, methodical, organized, and detail‑oriented.Self‑starter capable of working autonomously.Team player with strong time‑management skills.Who we areGartner, Inc. (NYSE:IT) guides the leaders who shape the world. Since 1979, we’ve supported ~14,000 enterprise clients in ~90 countries with expert analysis and bold ideas to deliver actionable, objective business and technology insights.What makes Gartner a great place to work?Our vast, virtually untapped market provides limitless opportunities for growth, supported by a collaborative culture that values inclusion and high performance. Gartner offers world‑class benefits, competitive compensation, and the flexibility of a hybrid work environment.Equal Employment Opportunity StatementThe policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including those with disabilities, who may request reasonable accommodations.Job Requisition ID: 104881 #J-18808-Ljbffr