Marketing Manager

Marketing Manager

About the Role

Reporting directly to the Founder and working closely with the Retention Manager, you'll take ownership of our top-of-funnel and brand-building marketing strategy. While digital performance remains a key focus, this role is now more strategic-shaping campaigns, guiding creative direction, and managing external agencies to deliver best-in-class execution across paid, PR, and brand activity.

You will play an integral role in advancing our growth as an online retailer, with long-term opportunities to influence retail marketing as the business expands into new sales channels.

This is an exciting opportunity to help shape the future of a values-driven brand with a loyal customer base and ambitious plans for expansion.

What You'll Be Responsible For

Marketing Strategy & Campaign Planning

Develop and implement multi-channel marketing strategies across paid media, PR, content, and brand partnerships.
Lead on campaign planning, defining objectives, target audiences, messaging, and creative direction.
Collaborate with internal stakeholders to ensure alignment between brand, acquisition, and retention activity.Paid Media Management (Strategic Oversight)

Own the paid media strategy across Meta, Google, and emerging channels.
Manage and brief external agencies to deliver PPC and paid social campaigns that meet CAC and ROAS targets.
Use customer insights and first-party data to inform targeting, creative messaging, and testing roadmaps.
Review and report on performance regularly, identifying opportunities for optimisation and growth.Brand, Content & Creative Direction

Shape the brand's storytelling across all top-of-funnel touchpoints.
Create and commission content as needed (video, UGC, product storytelling), while directing external creators, photographers, and influencers.
Build relationships with influencers, ambassadors, and communities that align with the brand's values.PR & Brand Awareness

Develop and manage PR strategies to grow brand visibility beyond paid media.
Coordinate with PR partners, journalists, and creators to secure coverage and brand-building opportunities.
Contribute to thought-leadership, product launch storytelling and wider brand narrative.Website & Customer Journey

Oversee front-end website content and optimisation (Shopify), ensuring strong product storytelling and conversion-friendly landing experiences.
Work closely with the Retention Manager to enhance the customer journey and ensure consistency from ad to landing page to onsite experience.Market Expansion & Future Retail Marketing

Research and test opportunities to reach new audiences and market sectors.
Support early-stage planning for potential future retail expansion, including retail-focused campaigns, in-store brand activation, and POS development (long term).
Contribute insights to new product development and go-to-market planning.We're Looking for Someone Who:

Is experienced in acquisition or full-funnel marketing, ideally within a fast-growing D2C or ecommerce brand.
Has strong understanding of Meta and Google Ads as an integral part of strategy, and is confident working with agencies to deliver performance.
Is familiar with Shopify or similar ecommerce platforms and comfortable overseeing website changes to support campaigns.
Enjoys shaping creative concepts and collaborating with photographers, creators, and influencers.
Has an interest in PR and growing brand awareness beyond paid advertising.
Is strategic, proactive and excited by working in a fast-moving, founder-led environment.
Is passionate about building and scaling a brand with meaningful values.Zero Surplus is one of the UK's premier recruitment agencies, based just outside Cambridge our recruiters source staff for small and international businesses across Bedfordshire, Suffolk, Essex, Hertfordshire, Northants, Milton Keynes, Cambridgeshire, and the rest of the UK.

For registration purposes, please let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

Please upload a Microsoft Word version of your CV where possible, excluding text boxes or images. Any data we collect from you will be stored and processed in accordance with Zero Surplus' Privacy Policy