Brand Marketing Exec

2 weeks ago

Dunstable, United Kingdom Whitbread Full time

At Premier Inn, we’re on a mission to help the nation rest easy. The Premier Inn Brand Marketing Team gets out of bed every morning to help provide that comfort everyone can count onFrom brand build...

**Brand Campaign Executive - Premier Inn**

**Salary: £26,000 - £34,000**

**Location**:London Holborn - You’ll need to be in the office twice a week

At Premier Inn, we’re on a mission to help the nation rest easy. The Premier Inn Brand Marketing Team gets out of bed every morning to help provide that comfort everyone can count onFrom brand building campaigns that celebrates our famous consistency to designing our iconic purple brand comms that guests see with every stay.

To support our rest easy mission, we’re growing the Brand team to find an enthusiastic Brand Campaign Executive to help support the day-to-day development, delivery and measurement of our integrated multi-channel brand campaign activity. So, if you have a passion for brand storytelling, discovering what makes customers tick and relish staying in hotels then this could be the role for you

**Why you’ll love it here**:

- **Bonus**: An annual Whitbread performance incentive worth up to 10% of base salary
- **Healthcare**: Single BUPA healthcare
- **Discounts**: Up to 60% discount on Premier Inn stays and a regular 25% discount in our Restaurant brands

**What you’ll do**:

- Engage and organise internal & external teams to support the Brand Campaign Manager to deliver seamless campaigns, supporting with the day-to-day detail and stakeholder management.
- Support, and when required, lead the end-to-end owned campaign process from agreed strategy with channel owners, drafting concise creative briefs, overseeing production, delivery and evaluation of campaigns with channel owners.
- Work with our agency partners to utilise and manage a range of paid and owned channels to hit our tightly managed KPIs.
- Help drive integration and align brand communications (Customer and Corporate) between internal teams by organising and leading (as required) regular status meetings, to ensure campaigns are integrated, cohesive, consistent and deliver a seamless customer experience.

**What you’ll need**:

- 2-3 years’ experience within an omnichannel marketing campaign role, with a tangible influence in day-to-day campaign management that had a measurable impact.
- Experience utilising full marketing mix planning.
- Experience working with Owned, Earned, Shared and Paid cross-functional campaigns.
- Experience with media planning, buying and media channel fundamentals.

Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.

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