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Ecom/ Commercial Director
2 weeks ago
ResponsibilitiesOwn the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;Hire, lead and coach a leading-edge team to help execute against goals;Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;Positively impact and influence internal stakeholders and external partners;Effectively communicate and collaborate with Jaded London stakeholders;Uphold Jaded London’s PLAYBOOK;Think like a customer, all the time, every day.Success in 6 months looks like:Jaded London is on track to deliver annual net revenues of £50m in 2024/25. Whole business has clarity on strategic / tactical plan for 2025/26Success in 2 years looks like:Jaded London is on track to deliver >£70m annual net revenuesUSA has become the largest contributor to sales and we’re expanding into new markets outside USA & UKCpA : LTV increased by >50%Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)Experience:5+ years’ experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus;Full working / leading edge knowledge of demand creation through Social and Paid MediaFull working / leading edge knowledge of CRO techniques;Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).Global experience (USA, Europe)Key Skills:Natural born leader, who feels at ease managing a team of head’s of departmentsHave great understanding of retail, e-commerce and marketing businessesYou’re a ‘natural retailer’; obsessed with delivering your promise to customersCRO methodology is at the heart of everything you doHave a proven track record as a commercial individual, who understands brand and customer (shopper)Intellectual and emotional intelligence in balanced / equal measureUnderstand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidenceYou are independent and self-directed but able to work and lead a team of creative individualsHave superior analytical skills to track and manage performanceHave excellent interpersonal skills and the ability to persuasively sell ideasA quick learner who can process lots of information and prioritise actionEffectively navigate and collaborate cross-functionallyAre an outcomes focused manager, with strong team orientationAre bullish about Jaded London and its potentialSuccessful People at Jaded are:Comfortable with being uncomfortable and up for regular change in tactics, actions and organisationUsed to start-up / scale-up cultures, which are super fast paced and unpredictableOwn it and make stuff happenDO EXTRA - Champions do extraThink like a customer everyday.50% Employee Discount24 days holiday per year (plus bank holidays)A paid day off on your birthdayA paid moving day per yearHybrid Working Arrangements - 1 day per week WFHPension SchemeBonus SchemeEmployee Assistance Programme for you and your family£500 employee referral bonus schemeLocal Business Discounts (joe and the juice, cafés, fitness, beauty etc)North-West London office location directly located next to good transport linksCasual office dress code (your style of dress is up to you, wear what you feel best in)Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)Regular Office Social Events (e.g. payday socials) #J-18808-Ljbffr
