Ecom/ Commercial Director

Job Details DESCRIPTION •    Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs; •    Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs; •    Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality  traffic to hit our objectives; •    Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels; •    Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against; •    Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives; •    Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.   •    Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives; •    Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar; •    Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;  •    Hire, lead and coach a leading-edge team to help execute against goals; •    Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus; •    Keep up to date with eCommerce & CRO / Trading  best practice of tomorrow through training, research etc; •    Positively impact and influence internal stakeholders and external partners; •    Effectively communicate and collaborate with Jaded London stakeholders;  •    Uphold Jaded London’s PLAYBOOK; •    Think like a customer, all the time, every day. •    Success in 6 months looks like: •    Jaded London is on track to deliver annual net revenues of £50m in 2024/25. Whole business has clarity on strategic / tactical plan for 2025/26 •    Success in 2 years looks like: •    Jaded London is on track to deliver >£70m annual net revenues •    USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK •    CpA : LTV increased by >50% •    Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-) REQUIREMENTS Experience: •    5+ years’ experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus; •    Full working / leading edge knowledge of demand creation through Social and Paid Media •    Full working / leading edge knowledge of CRO techniques; •    Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV; •    Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc). •    Global experience (USA, Europe) Key Skills: •    Natural born leader, who feels at ease managing a team of head’s of departments •    Have great understanding of retail, e-commerce and marketing businesses  •    You’re a ‘natural retailer’; obsessed with delivering your promise to customers •    CRO methodology is at the heart of everything you do •    Have a proven track record as a commercial individual, who understands brand and customer (shopper)  •    Intellectual and emotional intelligence in balanced / equal measure •    Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches) •    Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence •    You are independent and self-directed but able to work and lead a team of creative individuals •    Have superior analytical skills to track and manage performance •    Have excellent interpersonal skills and the ability to persuasively sell ideas •    A quick learner who can process lots of information and prioritise action  •    Effectively navigate and collaborate cross-functionally •    Are an outcomes focused manager, with strong team orientation •    Are bullish about Jaded London and its potential Successful People at Jaded are: •    Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation •    Used to start-up / scale-up cultures, which are super fast paced and unpredictable •    Own it and make stuff happen •    DO EXTRA - Champions do extra •    Think like a customer everyday. BENEFITS •    50% Employee Discount •    24 days holiday per year (plus bank holidays) •    A paid day off on your birthday •    A paid moving day per year •    Hybrid Working Arrangements - 1 day per week WFH •    Pension Scheme  •    Bonus Scheme •    Employee Assistance Programme for you and your family •    £500 employee referral bonus scheme •    Local Business Discounts (joe and the juice, cafés, fitness, beauty etc) •    North-West London office location directly located next to good transport links •    Casual office dress code (your style of dress is up to you, wear what you feel best in) •    Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies) •    Regular Office Social Events (e.g. payday socials)