Manager, Agentic Marketing

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, Agentic Marketing Location: London Reports to: Vice President, Digital Marketing – AI&Data Department: Global digital Marketing About the Role We’re building the future of marketing—where intelligent agents drive personalized, scalable, and measurable impact. As a Manager in our Agent Training & Knowledge Systems team, you’ll be at the heart of this transformation, helping shape how AI agents learn, evolve, and deliver value across our marketing ecosystem. This is not traditional martech development. Outputs are unique, and the process is dynamic. You’ll lead the charge in translating business needs into actionable training workflows, ensuring our agents are not just functional—but exceptional. Key Responsibilities Lead Agent Training Lifecycle: Own the full training cycle—from development to internal deployment—working closely with engineers and brand team/ SMEs to ensure agents are trained on the right data, logic, and behaviors. Drive Training Timelines: Manage and deliver against aggressive training schedules, ensuring agents are ready to support key marketing initiatives on time. Curate and Manage Knowledge Bases: Build and maintain centralized repositories of training data, documentation, and reference materials. Ensure developers have seamless access to what they need, when they need it. Manage External Training Partners: Oversee relationships with outside consultants and vendors contributing to agent training and knowledge development. Facilitate Cross-Functional Collaboration: Lead recurring syncs between TPMs, developers, and subject matter experts to align on training goals, blockers, and breakthroughs. Key Skills Project management: preferably Agile training methodology such as Jira but also tooling such as Monday.com Stakeholder management: Understanding how to shape complex technical narratives for different stakeholders. Training and change management: Capability to develop training plans, manage end user adoption and support organizational change. Leadership and Team co-ordination: Ability to inspire and guide diverse teams, foster collaboration and resolve conflicts. Technical proficiency: A strong understanding of AI concepts including Machine Learning, deep learning and NLP, data processing and model training. What Makes This Role Exciting You’ll be part of a first-of-its-kind transformation in marketing—where agents are trained not just to execute, but to think. Working with cutting-edge AI systems and help define how they interact with real-world marketing data and strategy. You will collaborate with visionary leaders across marketing, engineering, and product to shape the future of customer engagement. Corporate Security Responsibility Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. #J-18808-Ljbffr